Award Winning Blog - Agitator

Online Fundraising: Known Knowns And Known Unknowns

Just in case find yourself in a game of Online Trivial Pursuit, you’ll need to know that in 2013 nonprofits received 1.7 cents for every online fundraising message delivered and 60 cents for every website visit. These factoids — and far, far more of much greater importance — are revealed in The 2014 M+R Benchmarks […]

Learn More April 9, 2014

Loyalty Inflection Points

Is organizational loyalty infectious? Possibly. For example, after momentous achievements that inspire group celebration and pride in belonging. But I’m not talking in this post about ‘infectious’ … the word in the title is ‘inflection’. So, first, a definition from a fascinating white paper, Inflection Points: Seizing the Moments in Customer Loyalty, authored by loyalty […]

Learn More April 8, 2014

7 Principles Of Donor Loyalty

At last! Super communicator Tom Ahern has completed his review of loyalty guru Adrian Sargeant’s 7 principles of donor loyalty. If you’re really serious about understanding — and improving — donor loyalty you must absorb Adrian’s book, Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value, written with Elaine Jay. But Tom has done […]

Learn More April 7, 2014

Who’s Worse?

The client or the consulting firm? Seth Godin recently featured the meeting in the following video. Do you recognize it? Have you been there?! [I can’t wait to hear from consultants!!] He comments: “We owe it to our work and to the people who pay us to stand up (often) and say, ‘no, sorry, I […]

Learn More April 4, 2014

Statistical Averages Versus Fundraising Reality

Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community. It’s the best way for all of us to compare and learn. So thanks to Carrie Miller at SankyNet for the grist for today’s article. Carrie takes a closer look at ‘industry benchmarks’ and observes that […]

Learn More April 3, 2014

Two ‘Must-Read’ Columns

In the last few days I’ve seen two columns, one in the NY Times and one in the Chronicle of Philanthropy, that I consider ‘must read’ for nonprofit fundraisers and communicators (and their CEOs). The first sets the context for the second. In the NY Times, Arthur Brooks, CEO of The American Enterprise Institute, wrote […]

Learn More April 2, 2014