Award Winning Blog - Agitator

Do You Trust Advertising?

Well, honestly, do you? YouGov recently conducted a type of survey I see fairly often, looking at the question: Do consumers trust advertising? If, by and large, folks are distrustful of advertising, what makes you think they would look any more favorably upon your fundraising appeals/advertising? Because nonprofits and charities are inherently regarded as more […]

Learn More April 25, 2014

The Year Of The Nonprofit Video

Here is a fascinating look at the already hot nonprofit videos of 2014. Says the author: “…in 2014, viewers have made it clear that they want as many tear-jerking videos as brands can produce … While any brand can create this type of video, the demand for emotional storytelling — be in heartwarming or heartbreaking — […]

Learn More April 24, 2014

Where’s The Money?

We’re all rebounding from the Great Recession, right? Optimistic about fundraising prospects for 2014, right? Well, maybe not so fast … at least not for everyone in the US of A. Our friends at Analytical Ones have completed an analysis of giving by state (and they can provide locality data as well, if you’re interested), […]

Learn More April 23, 2014

Thank You, Thank You, Thank You

I was planning on writing a post riffing off this great NY Times article — The Found Art of Thank-You Notes — in a hopeful attempt to turn you on to the joy of expressing appreciation. Even if, as a fundraiser mindful of your brand perception, you can’t express yourself on “weighty ecru Connor correspondence […]

Learn More April 22, 2014

What’s A Fundraiser Worth?

The Chronicle of Philanthropy sheds light on this question, publishing a report on salaries of about 430 fundraisers from about 280 nonprofits with $35 million plus in revenue. The Chronicle relied upon IRS 990 forms filed by nonprofits in 2011. Without a doubt, this report will stir up passionate conversations around water coolers throughout the […]

Learn More April 21, 2014

The Next America

I’ve barely cracked the binding on Paul Taylor’s new book, The Next America, and already I’m hugely impressed. The book is grounded in boatloads of well-organized data about America’s shifting demographics and the cultural and political attitudes of our various population segments, as well as their economic prospects, gleaned from the extensive studies of the […]

Learn More April 18, 2014