Award-Winning Blog


Write On, Roger

In response to the query I posed a few days ago, Should Roger Keep Writing?, it appears that Agitator readers — at least the vocal ones — believe that donor relationship-building matters. We continue to have hope for converting the naysayers. Thanks for your comments. And so Roger has been instructed to complete his book […]

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“Do Environmentalists Ever Get Laid?”

That’s the question nonprofit strategist Mike Bento asks in a two-part series on the importance of meeting prospects and donors where they are, not where you are. It’s a question every group – green or not – should be asking. Mike’s rant is about relationship building — the perfect follow-up to Tom’s cheeky post of […]

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Should Roger Keep Writing?

Let me begin with two questions. Do donors really care about getting results from the nonprofits they support? And, do they really care about the nonprofits themselves … as in, do they want a relationship with those groups? I’m prompted to ask these questions for two reasons. First, because I just read this UK report […]

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Ask And You’ll Receive. Seek And You’ll Find.

Spring and the conference season are now upon us, and I wanted to share with you a couple of ‘coming attractions’ featuring folks in the Agitator family. ATTRACTION # 1 – Tomorrow, March 18th, Gail Perry will host a Telesummit on “The Art of Asking:  Bringing Home the Money” featuring a keynote by Agitator Roger […]

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The average UK charity is losing out on a 105% increase in lifetime value

Every year you spend time, money and resource trying to engage your donors in the hope that they’ll give more and stay longer. Yet frustratingly little ever changes for the better (though frequently for the worse!) Why’s nothing changing? Because our journeys are starting in the wrong place. Take your current ‘supporter journey’. What was […]

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Strong Emotions Drive Online Video

It’s Friday, and online video watching normally spikes on Fridays. Hmmm! Maybe a good day to talk about online videos. Greenpeace recently held a ‘Digital Mobilisation Skillshare’ to explore the characteristics of most effective online videos. Here’s a link to their findings, with illustrating videos. Embedded in the report are a number of additional resources […]

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