Award Winning Blog - Agitator

More On The Mobile Opportunity

Every report on mobile use that I’ve seen since the beginning of the year notes that 50% (or more) of emails are now opened via smartphones or tablets. For example, here’s a recent study from Yesmail Interactive that looked at how 6.4 billion emails delivered in the last quarter of 2013 were accessed. They note: […]

Learn More March 13, 2014

Don’t Talk About The Nail!

If there’s one piece of advice you’ve probably heard over and over from your fundraising copy advisers (and The Agitator … search ‘Copywriting’), it’s … DON’T talk about how great your nonprofit is. DO talk about how great your donor is … and how their gift will bring about the changes they want to see […]

Learn More March 12, 2014

Biggest Jump In Giving Since Great Recession

Blackbaud is out with its 2013 Charitable Giving Report documenting the largest year-over-year increase in charitable giving since the Great Recession of 2007-2008. As you’ll see from the infographic below (click here to enlarge), based on its analysis of $12.5 billion in giving to 4,129 organizations, Blackbaud reports that overall giving grew by 4.9% in […]

Learn More March 11, 2014

He Planted Trees So Others Might Benefit From The Shade

At 6 p.m. this evening a celebration of the life and legacy of visionary philanthropist Robert W. Wilson will be held at The New York Public Library. Bob Wilson was no ordinary philanthropist. Not only did he contribute more than $600 million to a diverse range of causes, he attached one major condition to almost […]

Learn More March 10, 2014

Donordigital Goes Secret Shopping

Donordigital has just released a study on integrated fundraising — Integrated Fundraising: The Good, The Bad & The Ugly — based upon ‘secret shopping’ at 16 major US nonprofits. They made an initial online contribution to the 16 groups, and then for six months tracked all interactions with these organizations through direct mail, online and […]

Learn More March 7, 2014

Forecast Of 2014 Giving

This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. They forecast that national giving is expected to grow 5.3% for the calendar year, and 4.3% for the next 12 months through January,2015. The Atlas tracks giving across all charitable sectors including higher education and religion. It then uses a […]

Learn More March 6, 2014