Award Winning Blog - Agitator

Last Chance

What a fortnight it’s been. Thank you Agitator readers for indulging over two weeks on one topic, Personality. We think it matters that much to understanding human attention, interest and action. And yes, DonorVoice has crass, commercial interest and we’ll end on that note while hopefully not souring the taste of the other Personality morsels […]

Learn More June 21, 2023

Matching Story to a Person’s Layers

I want a story that speaks to me. But who am I? A bundle of complexity just like you and exactly not like you. Personality Psychologists often talk about three layers of a person, The foundational, rough sketch layer are our broad personality traits. You’re extroverted, I’m introverted. You’re agreeable, I’m not. But there are […]

Learn More June 19, 2023

Impossible Today, Not Tomorrow

I recently heard the founder of Not Impossible Labs speak. He’s got an impressive and moving story, worth checking out. The big takeaway for me? Everything Possible today was Impossible at some point in the past. Therefore, Impossible is a fallacy or in need of a corollary, it’s only Impossible Today. Moving from Impossible to […]

Learn More June 16, 2023

Be Innovative And Traditional?

The post title reminds me of the spoof video making fun of management consultancies with the edict by the client to make 3 lines that are simultaneously parallel and perpendicular and the obsequious senior consultants promising it. Being Innovative and Traditional in format, design and copy seems impossible. At least if we’re limiting ourselves to […]

Learn More June 14, 2023

Morning Person or Evening?

Your morning or evening preference is heavily dictated by your circadian rhythm. This morning or evening-ness preference is also associated with your cognitive and emotional effectiveness. I’d love to time my marketing message to when people are more likely to be mentally plugged in, wouldn’t you? This is Personality week (1 of 2) and so […]

Learn More June 12, 2023

The Pseudoscience of Brand Personality

Have you ever been in a discussion about brand attributes or brand personality? What about research studies measuring how much donors think the brand fits certain attributes? Did it feel wildly generic or maybe, contrived? Does anybody think about a brand as being charming or good looking? One of the most well-respected marketing and brand […]

Learn More June 9, 2023