Award Winning Blog - Agitator

Do You Really Want To Alienate Me?

Hey nonprofit that I’ve supported in the past … Do you really want to alienate me? Then send me one more year-end email appeal! One more … I dare you! Nothing turns me off about fundraising more than the year-end online hustle that makes most diet marketing look measured and sophisticated. Daily, then hourly appeals […]

Learn More January 2, 2013

How Big Is The Nonprofit World?

According to the Urban Institute’s Nonprofit Almanac 2012, this big (click image to enlarge) … And if you want a sense of its diversity, just go The Agitator website and watch the scroll (bottom left column) we maintain of our recent subscribers. Amazingly diverse. And hopefully all will advance their missions in meaningful ways in […]

Learn More December 31, 2012

Did You Make Them Feel Good?

Hopefully as 2012 ends, your year-end fundraising has gone gangbusters! One HUGE 3-day weekend left. If it hasn’t gone so well, ask yourself these questions … How well do you know your donor? Did you make them feel good? Sure, in retrospect, you might have tried this or that different tactic … maybe a 3x […]

Learn More December 28, 2012

Honor Your Heroes!

Your donors and volunteers, that is. It doesn’t need to be as slick as this video from Charity:Water. It’s as easy as this simple video by CentroNia in Washington, DC. No frills. Engaging. Shows those benefiting while celebrating the donors & volunteers who make it happen. And provides an appealing glimpse of the CentroNia staff […]

Learn More December 27, 2012

Mayan Marketing

Fundraisers know all about disaster fundraising. Some relief groups have made it into a veritable art form. I’m not being at all critical. At such times, the need is profound and visible. Catastrophe helps shake many dormant donors out of their lethargy … and turns some into lifelong givers. That’s terrific. At the same time, […]

Learn More December 26, 2012

The Agitator Christmas Tradition Continues

For some it’s the Yule Log. For others, mistletoe, For still others, mincemeat pie. For us, it’s Christmas carols. Here is The Agitator’s most enduring tradition. For our 12th Christmas, and into our 13th year, we urge you to get into a mirthful holiday spirit by enjoying to this unforgettable rendition of O Holy […]

Learn More December 21, 2012