Award Winning Blog - Agitator

The Agitator vs The Chronicle

Yesterday Roger wrote, in effect, ‘Get real fundraisers, to raise money, focus on Boomers and older.” Indeed, I once heard Roger comment that funeral directors don’t try to sell burial plots to teenagers … they patiently await their market! But then today, the Chronicle of Philanthropy urges: “People in their 20s and 30s already donate […]

Learn More August 13, 2013

Your Donors Are Old! Celebrate!

Odds are that in countless budget and board meetings this summer and fall there will be the usual share of naïve hand wringers warning that ‘our donors are too old’ and urging that ‘we simply must spend more to attract younger donors’. Fortunately, Blackbaud has just released its Next Generation of American Giving study that […]

Learn More August 12, 2013

Keep The Spark Alive

Via Marketing Profs, here is some loyalty advice from the commercial space. “Keep the spark alive” says this article … Brand Love for the Long Haul. I mean, if you can inspire ‘brand love’ for Brillo soap pads (100 years old this year), why not for Oxfam or the San Diego Zoo? Here are the […]

Learn More August 9, 2013

Seniors Go Social, But Don’t Hyperventilate

The latest report from Pew Research says 72% of online adults are using social network sites. But perhaps most striking, those ages 65 and older have roughly tripled their presence on social sites in the last four years — from 13% in 2009 to 43% now. That’s good news. It means there’s another channel through […]

Learn More August 8, 2013

Wildly Profitable Monthly Giving

Whenever I see ‘monthly giving’ in a article title, I jump on it, because there’s no more productive way to raise funds from existing donors and I’m always trolling for advice on how to do it better. So here’s 18 Tips to Create a Wildly Profitable Monthly Giving Program, from Gail Perry at Fired Up […]

Learn More August 7, 2013

Meet With Your 27,000 Best Donors Tonight

Some days I wish I could call an emergency meeting of all Agitator readers, if for no other reason than to get your immediate reaction to one or another of our insane ideas — or at least Tom’s insane ideas. Until last week I figured that the time, cost and logistics of reaching 5,000 Agitatees […]

Learn More August 6, 2013