Award Winning Blog - Agitator

Don’t Eat The Poinsettia

I thought a holiday motif would be appropriate to remind us that in life there are plenty of myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.” [True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not true] … “Don’t swallow […]

Learn More December 13, 2012

The Fundraising Cliff

It’s not just the American public and the paralyzed politicians who should be worried about plunging or at least sliding into the great abyss. Fundraisers face a similarly long-term financial problem, although there’s no December 31st deadline. Sadly few recognize the day of reckoning is at hand. Rather than look at the real reasons for […]

Learn More December 12, 2012

Acquisition: ‘Social Media Is Bullshit’

If nothing else, the author of the iconoclastic Social Media is Bullshit writes great teaser copy. In fact, B.J. Mendelson, marketing veteran (former), humor writer and stand-up comic (current) has not only come up with an attention-grabbing title, he’s written a valuable and iconoclastic guide to understanding the landmine-filled terrain called ‘social media’. It’s well […]

Learn More December 11, 2012

Always Shopping?

A recent study from the Advertising Research Foundation (available to members only) — Digital & Social Media in the Purchase Decision Process — claims that consumers are always shopping … at least in our heads. Says this article from Marketing Daily: “… thanks in part to social media, the purchase process never ends. With constant […]

Learn More December 10, 2012

ABCs Of Email Marketing

I get a kick out of ‘ABC’ lists … and always jump to see what the author dreamed up for Q and X and Z. This one from Email Insider — The ABCs Of Email Marketing — didn’t disappoint me. My favorites: Inject Personality Email is also a very personal channel. Don’t come off as […]

Learn More December 7, 2012

Nonprofit Failure Is Too Rare

The past two days, Roger has written (here and here) about innovative ways to test direct mail acquisition packages. He’s also written recently (here and here) about applying predictive modeling techniques to donor prospecting … including tools for smaller organizations. But how willing, really, are nonprofits to innovate? Here’s Seth Godin’s take on that subject […]

Learn More December 6, 2012