Award Winning Blog - Agitator

Seniors Are Challenging

Yesterday I suggested that fundraisers should pay attention to how AARP is using social media to engage its seniors market. They have the resources and marketing determination to try everything and discover what works. From them, we can learn. Here are some more insights into marketing to Boomers and seniors, this time from Jim Gilmartin […]

Learn More January 18, 2013

Learn from AARP’s Social Networking Strategy

As Boomers begin to enter the life stage of maximum giving, it’s probably smart to watch how AARP is communicating with its huge 37 million member constituency. The place to begin is this case study recently presented in Direct Marketing News — AARP Adapts Its Marketing Channels. Apart from describing AARP’s strategies, the article draws […]

Learn More January 17, 2013

Flat Earth Fundraising: The Dangers Of RFPs

As I write, the great herds of wildebeests are thundering across the Serengeti. Part of the Great Migration in search of greener grass. Same thing’s happening right now in our nonprofit world, where too many mindless RFPs are being issued for about the same reasons: Duh! Let’s find some green grass. With nonprofits migrating in […]

Learn More January 16, 2013

8 Must-Do Nonprofit Marketing Changes For 2013

By mid-January, I’ll bet you’ve seen plenty of ‘resolution’ and ‘must-do’ lists for 2013. Nevertheless, I’ll add one more for your consideration … from Nancy Schwartz at Getting Attention. Her eight ‘must-do’s are: 1. Push ahead with integrated marketing. 2. Create a social media strategy … one that’s linked to your overall marketing plan. 3. […]

Learn More January 15, 2013

Acquisition: What About Testing DRTV?

Direct Response Television (DRTV) isn’t for everyone, but for many organizations it’s proven to be a powerful and essential tool in acquiring monthly donors. My friend Russ Reid, pioneered this medium in the U.S. and today the Russ Reid Company carries on his tradition. In this first of a series of posts by Robbin […]

Learn More January 14, 2013

Could the Commercial Sector Really Be This Wrong?

Fact: when it comes to measuring marketing performance, the nonprofit and commercial sectors are much more similar than they are different. Yes, bottom line revenue goes to different places but the way in which nonprofits and commercial counterparts evaluate effectiveness is through similar metrics; acquisition of new donors/customers, retention of donors/customers, lifetime value, etc. Given […]

Learn More January 11, 2013