Award Winning Blog - Agitator

Big Data And Fundraising

Roger has written two post lately (here and here) noting the role that donor/consumer data and predictive modeling will play, and must play, in new donor acquisition … including for small nonprofits and charities. If you haven’t read those two posts yet, please do. They’re rather important to your fundraising future. If you need more […]

Learn More November 19, 2012

CRM … Meet MRM

No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council. A few factoids that struck me: 4% […]

Learn More November 16, 2012

Online Surveys Vs Telephone Surveys

Using the 2012 presidential election as the backdrop for our post on predictive analytics, I highlighted the work of Nate Silver, the wunderkind statistician who runs the 538 Blog at the New York Times, and the fact that he was driving the seat-of-the-pants pundits nuts. Despite some incredulous political pundits, Nate correctly predicted the winner […]

Learn More November 15, 2012

Acquisition: 16 Reasons Your Prospecting Is Running Out Of Gas

Your prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend 1. The worst news possible … your cause/mission/strategy is simply losing relevance and importance to an otherwise well-targeted audience. 2. You’ve plumbed every depth […]

Learn More November 14, 2012

Acquisition: Prospecting Hope For Small Organizations

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. The main question they face: How to get enough quality/responsive names to build a donor base? Traditionally, there just aren’t that many donor names available for exchange or rental from other […]

Learn More November 12, 2012

Fundraising Needs An Emotional Revolution

Francesco Ambrogetti, fundraising advisor for UNAIDS in Geneva, recently made a strong case for an “emotional revolution” in fundraising in this article written for 101 Fundraising … Cry me a river: WHY and HOW emotions can save fundraising and the nonprofit world. Any fundraiser worth his or her salt knows the driving power of emotions. […]

Learn More November 9, 2012