Award Winning Blog - Agitator

Make Popcorn For Thanksgiving

Agitator readers know how infatuated I am with online video as a tool for fundraising storytelling. Here’s a tool — Popcorn Maker — that could revolutionize how you tell tell stories online with video. In essence, Popcorn lets you take a video, then amplify its content with other pertinent content — photos, links to articles, […]

Learn More November 21, 2012

“Will You Puhleeeeze Take This Call?”

No mode of fundraising takes more hard knocks than telemarketing. If telemarketers haven’t ruined your exquisitely timed dinner, then you’ve probably at least read the horror stories where 99.9% of the funds raised go to the telemarketer. Roger keeps promising that he’ll write a post on the positive fundraising contribution of telemarketing. Maybe this guest […]

Learn More November 20, 2012

Big Data And Fundraising

Roger has written two post lately (here and here) noting the role that donor/consumer data and predictive modeling will play, and must play, in new donor acquisition … including for small nonprofits and charities. If you haven’t read those two posts yet, please do. They’re rather important to your fundraising future. If you need more […]

Learn More November 19, 2012

CRM … Meet MRM

No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council. A few factoids that struck me: 4% […]

Learn More November 16, 2012

Online Surveys Vs Telephone Surveys

Using the 2012 presidential election as the backdrop for our post on predictive analytics, I highlighted the work of Nate Silver, the wunderkind statistician who runs the 538 Blog at the New York Times, and the fact that he was driving the seat-of-the-pants pundits nuts. Despite some incredulous political pundits, Nate correctly predicted the winner […]

Learn More November 15, 2012

Acquisition: 16 Reasons Your Prospecting Is Running Out Of Gas

Your prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend 1. The worst news possible … your cause/mission/strategy is simply losing relevance and importance to an otherwise well-targeted audience. 2. You’ve plumbed every depth […]

Learn More November 14, 2012