Award Winning Blog - Agitator

The Rest Of The Retention Story – Part 4

Mastering ‘retention’ requires hard work: research, organization-wide involvement across departments, and a willingness to swim against the conventional currents in the Sea of Sameness that is drowning our sector. Unlike ‘acquisition’, fundraisers can’t just sign a purchase order for lists, printing, copywriters and consultants then hope for the best. To briefly recap my points so […]

Learn More September 12, 2013

Are Introverts Better Fundraisers?

Attention all you introverted marketer/fundraisers out there. You’re vindicated. It’s not true that you don’t like people. Or you’re a bunch of aloof nerds. OK, well some of you might be! Here from Max Kalehoff at OnlineSpin is a list of ten common attributes of introverted people that he believes should actually make them (us?) […]

Learn More September 11, 2013

Are You Ready To Pass Inspection?

Sorry, but I’m still obsessing over some findings Roger reported a few weeks back in his Goggle This post, regarding donors’ online behavior. One of the key findings was the extent to which donors now appear to comparison shop before giving. The Google study says 75% of donors begin the research they conduct on charities […]

Learn More September 10, 2013

Forget About Donor-Centric

All year long you’ve been hearing various bloggers, including me and Roger, talking up ‘donor-centric’ fundraising … i.e., in various ways, making your fundraising about your donor, not your organizational ‘imperatives’. It’s a mindset more conducive to relationship building. And with good intentions, you probably filed away a post or two, promising that you’d try […]

Learn More September 9, 2013

I Don’t Want A Relationship … Do I?

Roger and I are big believers in building donor relationships, based upon positive donor attitudes and experiences, in order to maximize donor lifetime value. However, reading this rundown on successful direct mail tactics employed by candidates in 2012 left me wondering … would I want a ‘donor relationship’ with any of these folks? That led […]

Learn More September 6, 2013

Wise Words About Charities And Branding

The other day blogger Jeff Brooks headlined a post … How to kill your fundraising. And the answer he gave was: Investing in brand. Well, I thought that was one of the most annoying things I had ever heard from Jeff (who I regard very highly). So I read on and discovered he was passing […]

Learn More September 5, 2013