Award Winning Blog - Agitator

One-Stop Shop For Fundraising Pitches?

Agitator reader Ally Penn pointed me enthusiastically to an app called Azigo. So I’m trying it out. You begin by signing-up for any brands you encounter online — well, those you’d like to hear from again — by using a personal Azigo email address. If you are already on various email marketing lists, you simply […]

Learn More October 10, 2012

Basic Is Beautiful

Cleaning out my tips file, I came across two pieces of recent advice that are pretty basic, but all the more reason to be reinforced! From Margaret Battistelli Gardner at Fundraising Success, 5 Direct Mail Fundraising Musts: 1. Tell stories, stories, stories. 2. Make sure premiums are tied to your mission. 3. Test, test and […]

Learn More October 9, 2012

Getting Inside Your Donor’s Right Brain

I’ve been really struggling to actually like my Kindle reader. Perhaps I chose the wrong book to get excited about e-readers … my first real attempt is The Master and His Emissary: The Divided Brain and the Making of the Western World, by British neuropsychiatrist Iain McGilchrist. I can assure you, the problem is not […]

Learn More October 8, 2012

“We Are Not Your Grandfather’s Oldsmobile”

A few posts back, we asked readers to suggest additional organizations to be included in the next DonorVoice/Agitator Donor Commitment Study. We received a few dozen suggestions … they’re still coming in. Many thanks. We also received this email from Brad Boyd at the Kiwanis Foundation of Indianapolis, which I’m publishing in its entirety: “Down […]

Learn More October 5, 2012

Planned Giving Research Insights

The Stelter Company has reported on its recent survey research (phone survey targeting age 40+ donors) regarding planned giving. Some findings from their report — What Makes Them Give? (registration required to download): Fully 60% of ‘best prospects’ are age 40-54. 20% of current planned givers say they had been donating to the nonprofit for […]

Learn More October 4, 2012

Contribute To This List … And Help Yourself

The Agitator and DonorVoice have chosen the 50 organizations to be included in our 2nd Annual National Donor Commitment Study. This is a large survey of active U.S. donors in the acquisition market to determine which organizations and charitable sectors have the highest — and lowest — Donor Commitment Scores. The results will be published […]

Learn More October 3, 2012