Award Winning Blog - Agitator

Your Nonprofit’s Self-Image

The latest extension of Dove’s ‘Real Beauty’ campaign has generated buckets of attention. As Dove puts it, the mission of the campaign is “to create a world where beauty is a source of confidence and not anxiety”. We first wrote about this campaign in 2006, applauding its focus on self-esteem. What’s creating the latest buzz […]

Learn More April 22, 2013

DoGooder Video Awards

We’ve been talking about visual impact this week on The Agitator, so I suppose it fitting that we close out with this item on the winners of the 2013 DoGooder Video Awards, sponsored by the Nonprofit Technology Network (NTEN), YouTube, see3, and Cisco. Best of Nonprofit Video Award — Follow the Frog (Rainforest Alliance) Funny […]

Learn More April 19, 2013

Face-to-Face Fundraising Tips

Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer. So I was pleased to get this article — 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands. His bits of […]

Learn More April 18, 2013

Online Video Is Visual Too

Yesterday we wrote about delivering impact through visuals, with the focus being photos, infographics, even cartoons. But let’s not forget video … specifically, online and mobile video. Here’s a study that looked at viewer data from 150 videos used in online ads in the Q4 2012. About 730,000 individuals watched these videos, yielding a heap […]

Learn More April 17, 2013

Seeing Is Believing

A number of items crossed my screen in the last week or so that underscored the power of visual presentation. First I saw this promotional email from DirectMarketingIQ that featured a number of publications I intend to browse … Visual Marketing, by David Langton & Anita Campbell Infographics: The Power of Visual Storytelling, by Jason […]

Learn More April 16, 2013

We Love Ourselves

Admit it. That’s what marketing guru Seth Godin says. And the best brand stories help the customer/donor do that. Says Godin: “We love the memory we have of how that brand made us feel once. We love that it reminds us of our mom, or growing up, or our first kiss. We support a charity […]

Learn More April 15, 2013