Award Winning Blog - Agitator

Principles Worth Noting

Courtesy of fundraising consultant Pamela Barden, writing in Fundraising Success, here are 12 principles that all fundraisers would do well to heed … You are NOT the target audience. So figure out who is. You have to spend money to raise money. You have to ask to receive. Use multiple fundraising tools for balance. Good […]

Learn More April 12, 2013

Data Tells All

Yesterday I wrote about optimizing donor data, versus privacy sensitivities. Then last night I saw an article on this study, which is a great example of just how far personal data analysis can go in terms of predictive capability. As reported in the Proceedings of the National Academy of Sciences of the USA, these researchers […]

Learn More April 11, 2013

Privacy Versus Donor Data

This recent Ipsos survey regarding personal information collected as folks use the internet suggests that care be taken as nonprofits try to know more and more about their constituents. In this survey, 45% of US adults feel they have little (33%) or no (12%) control over the personal information companies gather while they are browsing […]

Learn More April 10, 2013

‘Great Fundraising’

“What differentiates great fundraising from the average, good or poor?” “What are the factors that allow an organisation to double, treble or even quadruple its income?” These are the questions Professors Adrian Sargeant and Jen Shang set out to answer in a year-long study aptly titled: Great Fundraising. Released yesterday, the study was briefed and […]

Learn More April 9, 2013

At Last! Global Fundraising Supersized

Three weeks ago, we reported that Bernard Ross and his UK Management Centre were launching the Big Mac™ Philanthropy Index. The purpose of this new Index? To offer, once and for all, some basic comparative fundraising stats and to settle, hopefully, frequently asked questions like: “What country is the most generous?” … ”Who is the […]

Learn More April 8, 2013

How Well Do They Know You?

Just how good, how accurate, how positive (or not) is the perception your donors have of your organization? There are numerous ways nonprofit marketers can gather this intelligence — surveys, focus groups, analysis of donor-initiated contacts and comments (e.g., call-ins, emails, letters, content entered on social media sites, testimonials), and, of course, the acid test […]

Learn More April 5, 2013