Award Winning Blog - Agitator

Remembering Kay Partney Lautman

Tomorrow, Lautman Maska Neill & Company, the fundraising firm founded by Kay Lautman will hold its 20th Anniversary reception. Of course what’s noteworthy, far beyond the laudable two decade anniversary of a good agency is the death on Monday of its Founder – Kay Partney Lautman at age 74. You can read all about the […]

Learn More July 12, 2012

Stop thinking

My third, and final, recommendation on actions to take at this mid-point in the year is simply this: stop thinking. I’m not suggesting you cease using your considerable cerebral powers, but rather when it comes improving your bottom line results I do want to recommend a new type of thinking. And that means you need […]

Learn More July 11, 2012

Fundraising Winners: Christmas in July

Yesterday I noted the frightening lack of concern in our trade over the importance of paying attention to messaging. I then went on to promise some mid-year recommendations that, if acted upon now, should help your bottom line six months down the line. Recommendation #2- Use the Summer to Get Your Online House in Order So […]

Learn More July 10, 2012

Fundraising Losers: Saving Your Job This Year

Here in North America we can now get back to business. Canada Day is done. Independence Day is history for another year. What is significant is that July marks the halfway point to success or failure (yeah, I know everyone has a different fiscal year, but let’s get real). You gonna make it or break […]

Learn More July 9, 2012

Latest Blackbaud Giving Index

Here are the latest online and overall giving growth rates as measured by Blackbaud. The online giving rate, comparing the three months ending May 2012 to the same three month period in 2011, is up 6.9%. The data represents actual returns for 1,792 nonprofits representing $425 million in annual online giving. Growth was greatest, 12.9%, […]

Learn More July 6, 2012

Motivating Online Sign-ups

Nonprofits should always be looking for ways to convert anonymous website visitors into future volunteers, activists, and fundraising prospects. Enticing them to sign-up for an e-newsletter is a good tactic, and it’s worth spending some serious effort figuring out ways to become more proficient at getting that response. Here, courtesy of Which Test Won, is […]

Learn More July 5, 2012