Award Winning Blog - Agitator

The Online Yield From Direct Mail

Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail. Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions. A median of 35% of first-time online gifts could be matched back to […]

Learn More September 6, 2012

Coca-Cola Fundraising

Each afternoon at around 2:30 the daily gem-filled missive from Jeff Brook’s Future Fundraising Now arrives in my e-mailbox. Part wit, part iconoclast, almost always spot on, Jeff is merciless on much of the foolishness – branding studies, focus groups, ‘creative’ advertising, laborious organization-centered copy – that destroys effective fundraising. Last week a special treat […]

Learn More September 5, 2012

Multiscreen Is The Message

Google last week released a remarkable study on how people access and use digital content these days. It’s an easy ‘must read’ with this excellent infographic presentation provided via TechCrunch. The bad news for all you old-timers out there … only 10% of our daily media interactions are based on old-fashioned radio, newspapers and magazines; […]

Learn More September 4, 2012

Time Magazine’s ‘Wireless’ Issue

I haven’t downloaded the digital version yet, but this OnlineSpin synopsis of Time’s “The Wireless Issue” makes the edition ‘must read’ in my book. Some articles: 10 Ways Mobile Technology Is Changing Our World Elections Will Never Be The Same Doing Good By Texting Bye-Bye, Wallets Gadgets Go To Class (using mobile in the classroom) […]

Learn More August 31, 2012

Remember Telemarketing?

Hopefully the 47% of Agitator readers who were ‘on the job’ in the 20th Century do! Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Here’s a report on what she had to say about how to […]

Learn More August 30, 2012

How to (and not to) define a loyal donor

In the nonprofit sector this is most often defined by transactional variables, namely some combination of R (recency of last gift), F (frequency of giving) and M (monetary amount). The major problem is the almost tautological nature of the equation. These are outcome measures on both sides of the equal sign. This formula presumes (though […]

Learn More August 29, 2012