Award Winning Blog - Agitator

How Often To Ask?

This is one of the perennial questions of fundraising, particularly direct response fundraising. Anyone who has THE answer is welcome to guest author an Agitator post on the subject. But here is as close to a definitive answer as I think there is … courtesy of fundraiser Ken Burnett. His key point … “It’s not […]

Learn More February 13, 2012

What Do You Think Of IP Targeting?

Here’s one for you online fundraisers. The capability exists to target email messages to specific consumers (donor prospects?) using their IP addresses, with that information cross-matched with a variety of demographic markers. Here’s the background and a pitch from one supplier of such data, Elect Strategies (as reported in ClickZ): “We can provide physical addresses […]

Learn More February 10, 2012

DonorVoice PreTest Tool Webinar Deck

In this session you’ll learn about the two, inter-related problems of traditional direct mail testing: 1) The A/B road to infinity 2) Throwing out the Baby with the Bath Water Donor voice pretest tool webinar deck_final View more presentations from DonorVoice. and how to avoid both with a methodology and tool well established in the […]

Learn More February 9, 2012

YouTube Nonprofit Video Contest

Regular Agitator readers know I’m a big fan of online videos to support nonprofit fundraising and communications. Many, many nonprofits have now dipped their toes in the online video water. So go ahead, enter the 6th annual DoGooder Nonprofit Video Awards sponsored by YouTube, with the Nonprofit Technology Network (NTEN) and See3 Communications. Naturally there’s […]

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Was It The Envelope?

“The letter seems OK, let’s test another carrier!” You heard that — maybe said it — before. It occurred to me as I was listening to this Ethan Boldt (Direct Marketing IQ) video reviewing a new carrier format he thinks will light up response rates. One example is from Obama for America 2012; the other […]

Learn More February 8, 2012

Tips from commercial sector on Facebook engagement

Virtually every nonprofit has a Facebook page and most are probably still experimenting with content, metrics or both. There is some interesting research (from a Sept 2011 report from Buddy Media, NYC) on what works and what doesn’t to drive retail couponing on Facebook. This is all about getting clicks, which is an outcome any […]

Learn More February 7, 2012