Award Winning Blog - Agitator

Remember Telemarketing?

Hopefully the 47% of Agitator readers who were ‘on the job’ in the 20th Century do! Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Here’s a report on what she had to say about how to […]

Learn More August 30, 2012

How to (and not to) define a loyal donor

In the nonprofit sector this is most often defined by transactional variables, namely some combination of R (recency of last gift), F (frequency of giving) and M (monetary amount). The major problem is the almost tautological nature of the equation. These are outcome measures on both sides of the equal sign. This formula presumes (though […]

Learn More August 29, 2012

Lessons From Mitt

Mitt Romney and the Republican National Convention own the political headlines this week. So I thought it was timely to pass along some info on how the Romney campaign is using the marketing tools we fundraisers employ. First is an article on Romney’s data mining. Does this sound familiar? “The project relies upon a sophisticated […]

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Hug Your Favorite Fundraiser Today

An unsung fundraising hero of mine died last week. Services for Glenn Hoffman, 50, will be held this morning in Alexandria, Virginia. His life and dedication must be celebrated, because Glenn represented — in a quiet, steady, and non-flashy manner — much that is great in our trade. Glenn’s direct response fundraising career spanned nearly […]

Learn More August 28, 2012

UK Donor Commitment Study Recorded Webinar

DonorVoice conducted a webinar in partnership with Ken Burnett and SOFII to share our recent findings measuring donor commitment in the UK. The full, recorded webinar is below. If you have any questions or comments please just let us know. You can reach us directly at kschulman@thedonorvoice.com or 202-246-9649. One administrative note: 1) You can […]

Learn More August 27, 2012

Acxiom On Driving Customer (Donor) Retention

Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read. Acxiom was surveying corporate marketers, but the case made regarding customer retention and how to build it applies 100% to fundraisers, and the refrain is the same as we all hear […]

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