Award Winning Blog - Agitator

Roger Craver Honored

Today my friend, colleague and hero Roger Craver is being inducted into the American Association of Political Consultants Hall of Fame. Here’s what AAPC has to say about Roger … David Broder called him “a bomb thrower”… The Wall Street Journal claimed he was the “assassin” of all things right wing. Many of the household […]

Learn More March 10, 2011

Building Relationships

Stephanie Strom wrote a piece in Monday’s NY Times, titled: “CARE, in Return to Roots, Will Offer Virtual Packages.” The fundraising aspect of her article relates to CARE’s embracing of what I’ll call ‘donor choice’ online fundraising — in this case, a campaign that allows donors to create their own ‘virtual CARE packages‘ online, tailored […]

Learn More March 9, 2011

60:40 Rule For Donors?

Usually I agree wholeheartedly with the advice proffered by Canadian fundraiser Fraser Green. But he recently wrote this article — Donors Love 60:40 — with which I beg to differ. Fraser argues that donors care primarily about what you do (i.e., the need you are addressing), and very little about how you do it (which […]

Learn More March 8, 2011

Stories For Relationship Building Too

A couple of weeks ago I posted on the importance of stories to support fundraising. It goes without saying that stories support donor engagement of all kinds. Kimberly Haywood at the March of Dimes provided this impressive illustration … “I wanted to let you know the March of Dimes did something interesting for our Prematurity […]

Learn More March 7, 2011

Which Test Won?

Which Test Won? is a nifty e-newsletter that features results of a variety of head-to-head tests in the online arena — homepage design, copy tests, offer tests, social marketing, etc. They recently announced their first batch of ‘winners’ from a group of tests supplied by over 100 marketers. What you’ll see when you click here […]

Learn More March 4, 2011

Thoughts On A Woman’s Purse

Strange are the thoughts that come to mind at fundraising gatherings. Last night I was blessed with the company of a lot of very smart women (and yes, smart men too) at a fundraising forum in southwest Florida. As I watched and listened, it occurred to me that the secret weapon that helps women excel […]

Learn More March 3, 2011