Award-Winning Blog


Word of Mouth – Who Does It and Why?

Word of mouth is, especially these days, considered the best form of advertising and promotion. It is inexpensive (not free) and often reported by peers as the most trusted, most acted on form of referral. Social media of course has elevated word of mouth or peer influence to rock star status. It is often useful, […]

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Primer On Online Fundraising

Here’s an solid primer on online fundraising from Network for Good … although there’s a fair dose of advice here that applies to all fundraising. Smaller nonprofits and newcomers to the field will find this e-book especially helpful. They expand upon ten resolutions for 2012: I will put fundraising first. I will stop treating my […]

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Help Us Help You – 2012

Following a first principle of effective communications, as we’re planning The Agitator’s editorial content for this year, it would be helpful to know a bit more about our readers … In what part of ‘the biz’ do you work? How long? How big is your organization? What are your interests? What are you looking for […]

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Tackle Systemic Failures … Or Meet Urgent Needs?

Tina Cincotti just commented on an Agitator post, No More Nonprofits, from back in November. Her points are well made on an important subject — should more energy and resources in the nonprofit/charity sector be devoted to fighting and fixing systemic failures in our political, economic, and social systems … as opposed to providing urgent […]

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2012 Fundraising Predictions

We’re seeing lots of predictions for 2012 floating through the blogosphere … I enjoyed these from the Boomer Project, my favorite source of Boomer insight. However, from a specifically fundraising perspective, take a look at these predictions from Vinay Bhagat, Convio’s driving force. His observations are based on more empirical data than most fundraisers see, […]

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2012 Year End Giving Begins Now!

That’s the headline that attracted me to blogger Mark Marshall’s latest post. I expected Mark to be making a point about building relationships. Your year-end giving isn’t simply a response to some clever tactics dreamed up in October and executed from mid-November on. Those tactics are simply tapping into a (hopefully deep) reservoir of donor […]

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