Award Winning Blog - Agitator

Why a Satisfied Donor is Not a Retained Donor

Satisfaction – as a concept or framework for loyalty has been around a long time. It is, like most good ideas in the social sciences, based on a theory; exchange theory to be exact. In a nutshell this theory suggests people make decisions in a rationale manner, weighing (subconsciously in many cases) the benefit and […]

Learn More November 15, 2011

Cool Data For Alumni Fundraising

The Agitator has heaps of .edu readers whom we don’t frequently address specifically. So we’re happy to jump on the opportunity to alert you to the CoolData blog, which specializes in advice on making the most of your alumni data for fundraising purposes. Here’s an example of their analysis of alumni website behavior. Happy to […]

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Flat Earth Fundraising: Asking Amounts

I’m truly not old enough to remember when physicians abandoned the use of leeches. But, I am old enough to recall the origins of asking amounts. The year was 1970. Computers – big mainframes, not PC’s and The Cloud – had just begun to edge out the heavy, old metal Addressograph plates and the traditional […]

Learn More November 14, 2011

Get the Report Ken Burnett Called Breakthrough and start increasing retention.

The DonorVoice point of view is quite simple; until non-profits focus as much on donor attitudes as they do behaviors, they will never fix the retention problem. And until retention is addressed, non-profits will forever be dealing with a leakier bucket, one that cannot be re-filled fast enough. Why attitudes? Donor attitudes dictate why donors […]

Learn More November 11, 2011

Put Your Donor At The Scene

The Chronicle of Philanthropy just ran this item on a video project of Polar Bears International. Working with Explore.org, this org has set up live webstreaming that shows polar bear activities at the edge of Hudson Bay in Canada. The bears are increasingly stressed physically because the freeze over they need to migrate to seal […]

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Non-Profits Need A Cholesterol Test KPI

Consider the term, Key Performance Indicator. The first two words are great – “key” connotes importance and an answer at the same time and it modifies a word that is very positive. The “indicator” word is the real weak link. We should not tolerate an indicator that merely points to a problem and yet offers […]

Learn More November 10, 2011