Award Winning Blog - Agitator

What To Do With Non-Responders

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. I was expecting better than I got. Essentially this guy seems to be saying … Look, it’s cheaper to just keep emailing them than it is to figure out any […]

Learn More February 16, 2012

Spoiling It For Everyone

Reinier Spruit at the 101Fundraising blog wrote this post — Climate change needed for donor centric fundraising — in The Netherlands back on February 6. He was reporting on a roundtable discussion amongst his country’s five best fundraising organizations, and quoted one of the participants: “As a barrier to further income growth I’d like to […]

Learn More February 15, 2012

18 Ways To Build Your Nonprofit Email List

Good practical advice from blogger Karen Zapp. Comes in two installments — front nine, back nine — with links to other pertinent resources and advice. Making a strong case for why they should sign up tops the list, as it should. Most of the rest is sound mechanics. Tom

Learn More February 14, 2012

How Often To Ask?

This is one of the perennial questions of fundraising, particularly direct response fundraising. Anyone who has THE answer is welcome to guest author an Agitator post on the subject. But here is as close to a definitive answer as I think there is … courtesy of fundraiser Ken Burnett. His key point … “It’s not […]

Learn More February 13, 2012

What Do You Think Of IP Targeting?

Here’s one for you online fundraisers. The capability exists to target email messages to specific consumers (donor prospects?) using their IP addresses, with that information cross-matched with a variety of demographic markers. Here’s the background and a pitch from one supplier of such data, Elect Strategies (as reported in ClickZ): “We can provide physical addresses […]

Learn More February 10, 2012

DonorVoice PreTest Tool Webinar Deck

In this session you’ll learn about the two, inter-related problems of traditional direct mail testing: 1) The A/B road to infinity 2) Throwing out the Baby with the Bath Water Donor voice pretest tool webinar deck_final View more presentations from DonorVoice. and how to avoid both with a methodology and tool well established in the […]

Learn More February 9, 2012