Award Winning Blog - Agitator

Anatomy of a Committed Donor Infographic

We recently conducted some additional analyzes using our National sample of 1200 recent, frequent cause donors. Here are some interesting nuggets to help build out a profile and understanding of the “generic”, Committed Donor. One other factoid, not referenced in the infographic is the relationship between race/ethnicity and Commitment – the answer; there isn’t a […]

Learn More November 30, 2011

Join UK Donor Commitment Study

Here is a reminder … Our colleagues at DonorVoice are going to replicate in the UK their recent US study of donor commitment. The call is out for UK charities who would like to participate in the study, which will be conducted in association with Ken Burnett and SOFII. Here is what Ken said about […]

Learn More

Good Omen For Year-End Fundraising?

comScore has just released its estimate for 2011 year-end online retail shopping. For the first 20 days of the November – December 2011 holiday season, $9.7 billion has been spent online, marking a 14% increase versus the corresponding days last year. comScore projects a 15% increase by the end of December. If consumers’ purses and […]

Learn More November 29, 2011

Flat Earth Fundraising – New Navigation Chart

There’s good reason why Tom and I preach the importance of donor loyalty and commitment to anyone who will listen. In today’s philanthropic economy, there is no single engine that drives revenue growth more than truly loyal and committed donors. Sadly, lots of folks pay lip service to the concept of donor commitment or loyalty, […]

Learn More November 28, 2011

Missions Versus Plans

A very short post from Seth Godin, called There’s nothing wrong with a plan. Godin says: Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail. The Agitator says: Nonsense. Boy, does he annoy me sometimes! Missions are a dime a dozen. Saving children from poverty is a […]

Learn More November 23, 2011

Responding To New

Yesterday we posed the challenge of what to do about the reportedly 12 million Boomer prospects who want to start all over by launching their own nonprofits or social ventures. Do they consider your nonprofit irrelevant or ineffectual? Or don’t they even notice you exist? Assuming such prospects do knock at your door, how will […]

Learn More November 22, 2011