Award Winning Blog - Agitator

Donor Experience and AppleBee’s

Donor experience is not some fad nor is it a replacement buzzword for stewardship. The donor experience is occurring in your organization every day. It will continue every day forth and it has a massive impact on the donor’s decision to stay or go. Your organization can elect to get a handle on it or […]

Learn More February 28, 2012

Spiking The Punch Bowl, Part 2: What Consultants Think Of Clients

Yesterday, on behalf of all the client-side readers who have groused to The Agitator, Roger had a go at fundraising consultants. Today I’ll attempt to balance the scales by extracting the kernels of ‘abuse’ we typically hear from consultants about clients. Off the record, of course … one generally doesn’t bite the hand that feeds […]

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Fundraisers are brand marketers and vice versa

Here is the reality for most nonprofits and their treatment of fundraising and marketing; separate departments, separate budgets, separate focus. In a truly donor centered organization none of this would be true. In a “should be” (versus how it often is) world strategic marketing is about product, placement, price and positioning – in a word, […]

Learn More February 27, 2012

Spiking The Punch Bowl, Part 1: What Clients Think About Consultants

At the end of this week the DMA’s 2012 Nonprofit Washington Conference will get underway. As consultants and suppliers prepare to entertain and enthrall clients, and as clients sharpen their behind-the-back complaints about consultants, what better time to agitate for a little insight into this strangely symbiotic world of Client & Consultant. In today’s post […]

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YouTube Guide For Nonprofits

You know how much I love to see fundraisers using video! Here’s a 24-page guide from YouTube — YouTube-for-Good — advising on how to tell better stories and get them noticed (i.e, more visible to search engines). They’re also sponsoring a one-day video boot camp for nonprofits in San Francisco on April 2. You must […]

Learn More February 24, 2012

Don’t Waste Their Time

One of the worst things you can do to a donor is waste their time. I was reminded of that reading this article about marketing to the affluent. But it’s not just the affluent who are time deficient. It’s everybody! How do you waste a donor’s time? By sending them something that’s not: #1 Relevant […]

Learn More February 23, 2012