Award Winning Blog - Agitator

Resolved: No Fundraising Silos

As we noted last week, the superb comments offered by readers of The Agitator are a delight to me and Roger. And we’re gratified that these have grown strongly in number over the past year. So we thought it fitting to give the last word of the year to an Agitator Commentator. We picked this […]

Learn More December 30, 2011

Useful (And Otherwise) Tips

Time for year-end housecleaning. A few recent tip sheets to pass along. For the very practical … 12+ Tips for Creating Engaging Envelopes, courtesy of Direct Marketing IQ. For social net addicts (one in every five minutes spent online involves social networking) … Top 10 Need-to-Knows About Social Networking and Where It’s Headed, from comScore. […]

Learn More December 28, 2011

Best From Neuromarketing

We’ll close the year this week with some ‘best of’ lists you might find useful … or at least quirky. Here’s one from the Neuromarketing blog, which chronicles developments in brain research, especially as it has implications for marketing. Some titles from Neuromarketing’s ‘best of’: Simple slogans double sales Don’t sell, seduce! Most desired brands […]

Learn More December 27, 2011

The Agitator’s Christmas Tradition

Here is The Agitator’s most enduring (only?) tradition. For our fifth Christmas, we urge you to get into a mirthful holiday mood by listening to this unforgettable rendition of O Holy Night. Tom is especially fond of this performance, as it takes him back to Midnight Mass and his Catholic grammar school choir days. We […]

Learn More December 22, 2011

Upbeat Fundraising News

Here’s a good round-up of end-of-year fundraising projections, courtesy of the Chronicle of Philanthropy. The Chron’s own polling indicates that nearly six in ten charities expect to raise more in 2011 than 2010, with 28% expecting less. One out of five in survey said contributions are outpacing their 2010 donations by 20% or more. The […]

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Avoiding the Baby and the Bath Water Problem in Direct Mail Testing

We’ve written about the massive inefficiencies with the way direct mail testing is done today. The high points are covered here. One particularly odious problem is throwing out the baby with the bath water when the organization mails a test package with many (or more than 1 for that matter) test element – i.e. a […]

Learn More December 21, 2011