Award Winning Blog - Agitator

Rule Brittanica

With no little sadness and a dash of nostalgia I read yesterday’s announcement that the print edition of the Encyclopedia Britannica is going out of business. The 244 year-old, 120 pound paper behemoth that adorned bookshelves by the yard and sold for around $1250 will now be replaced by a $70 a year online edition […]

Learn More March 15, 2012

How to measure nonprofit brand value

If I show you two identical buses, except one is blue and the other is red, and ask you to choose your favorite I can assume that choice is driven by color preference. Now imagine two direct mail pieces, identical in every way except the organization doing the soliciting. Any preference (as opposed to no […]

Learn More March 14, 2012

Two Views Of Social Media

This post might separate The Agitator’s ‘communicators’ from the ‘fundraisers’! Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media. She’s more interested in ‘change’ than fundraising. Which ‘school’ do you belong to? Or are you a […]

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The 100,000 Club

I noticed this brief article the other day reporting on publications that had passed the 100,000 threshold in terms of paid digital subscribers. The list is short … New York Times – April 2011 Times of London – June 2011 The Economist – November 2011 National Geographic – November 2011 Cosmopolitan – March 2012 The […]

Learn More March 13, 2012

Godin Reviews Four Viral Events

Marketing maven Seth Godin has reviewed four recent viral ‘phenoms’ … suggesting what can be learned from each. One of them is the Kony video, presented by Invisible Children, currently at about 72 million views. Here’s what he says about that one, making explicit points about fundraising and nonprofits: “The most important takeaway is that […]

Learn More March 12, 2012

Online Hispanics

As reported by Engage:Hispanics, as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics. They are relatively affluent compared to the aggregate Hispanic market — 60% earn more […]

Learn More March 9, 2012