Award-Winning Blog


Nonprofit Marketing Wisdom Guide

Here’s your chance to strengthen your nonprofit fundraising results with tested strategies shared by 219 of your peers around the world. Download your free copy of The Nonprofit Marketing Wisdom Guide  to capitalize on their smarts, effort and experiences for your organization. Edited by our friend Nancy Schwartz at Getting Attention. These are not big […]

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Just A Postscript

Here are a couple of images that add a bit of a postscript to our discussion last week of fundraising consultants and clients. From Jeff Brooks at Future Fundraising Now …   And from Harry Lynch at Sanky Communications … Enjoy! Tom

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Using donor attitudes to find and target truly loyal donors

Donor attitudes cause behavior; this is our constant refrain at DonorVoice.  And yet, very few nonprofits spend much time or energy understanding donor attitudes. Instead, loyalty gets defined as a pattern of desirous past behavior.  Surely, these folks must be loyal and surely this behavior based approach must be the most reliable way to identify […]

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Coca-Cola, Fundraising and the DMA

I’ll get to Coca-Cola in a moment. First, I want to report on a wonderfully hopeful undercurrent of innovation and change that I sensed at last week’s Direct Marketing Association Nonprofit Conference in Washington, D.C. Although the undercurrent has not yet reached tsunami or even riptide proportions, it is increasingly evident that concepts long talked […]

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Clients & Consultants: Punch Bowl Survey Results

Many thanks to the Agitator readers who responded to our Punch Bowl Survey, looking at perceptions fundraising consultants and clients have of one another. Today we discuss the results. We’ve teased you the past few days with some of the more provocative — some caustic — verbatim comments our respondents have made. So at the […]

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Spiking The Punch Bowl, Part 4: More He Said, She Said

The comments keep rolling in. Is there a socially redeeming value to this? Tune in tomorrow. He said: “Our fundraising consultant is wise, highly responsive, a problem solver and knows her stuff really well (and reads your blog!)” Yea … we knew there was one out there! “They get to talk about the work, without […]

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