Award Winning Blog - Agitator

Two Views Of Social Media

This post might separate The Agitator’s ‘communicators’ from the ‘fundraisers’! Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Here’s how Beth Kanter at Beth’s Blog views social media. She’s more interested in ‘change’ than fundraising. Which ‘school’ do you belong to? Or are you a […]

Learn More March 14, 2012

The 100,000 Club

I noticed this brief article the other day reporting on publications that had passed the 100,000 threshold in terms of paid digital subscribers. The list is short … New York Times – April 2011 Times of London – June 2011 The Economist – November 2011 National Geographic – November 2011 Cosmopolitan – March 2012 The […]

Learn More March 13, 2012

Godin Reviews Four Viral Events

Marketing maven Seth Godin has reviewed four recent viral ‘phenoms’ … suggesting what can be learned from each. One of them is the Kony video, presented by Invisible Children, currently at about 72 million views. Here’s what he says about that one, making explicit points about fundraising and nonprofits: “The most important takeaway is that […]

Learn More March 12, 2012

Online Hispanics

As reported by Engage:Hispanics, as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics. They are relatively affluent compared to the aggregate Hispanic market — 60% earn more […]

Learn More March 9, 2012

When Does Personalization Get Creepy?

My answer would be: When I didn’t realize I gave you the information driving the personalization. Of course you know my giving history to your organization. Of course you know my particular areas of program interest. You should know where I live, since I gave first via direct mail. And maybe that’s relevant to the […]

Learn More March 8, 2012

Grocery stores, nonprofits and call centers..oh my.

In previous work (and a previous life) for the grocery retail sector, we applied our Commitment model to identify the key consumer experiences that drive strong relationships with the grocery store. (We use this same model is what we use to identify the donor experiences that matter to the relationship). In the grocery space we […]

Learn More March 7, 2012