Award Winning Blog - Agitator

Learning From Political Digital

The NY Times recently reported on the sophisticated use of online media by the Romney campaign, specifically as a persuasion tool for reaching new, undecided voters (as opposed to milking the house file for contributions, which every serious candidate knows how to do). As nonprofits look for new ways to generate leads amidst dwindling acquisition […]

Learn More April 3, 2012

Amish Chicken And Tom’s Demise

Tom’s not getting any younger so I find myself checking the obituaries more frequently these days wondering if the next Agitator post is covered. So far so good. I talked to him this morning. Alive. But recently, in search of Tom’s unplanned demise (Here at the Agitator we have a liberal HR policy requiring two […]

Learn More April 2, 2012

Vote For Impact Prize

HURRY! You only have until Noon (Pacific) on Monday April 2nd to vote for the winner of the Care2 Impact Prize, to be awarded at the April 5th Nonprofit Technology Conference. Vote here. The award recognizes individuals in the nonprofit sector who have made an outstanding impact on the field of online advocacy, online fundraising […]

Learn More March 30, 2012

Keeping Your Promise

Roger’s ‘leaky bucket’ post yesterday was about donor retention. This admonition in particular struck me: Recognize acquisition for what it is – lead generation. Increasingly, for many — too many — nonprofits and donors, that first gift is the last gift! I use the word ‘gift’ purposefully. Because that’s all the donor has really done […]

Learn More March 29, 2012

Flat Earth Fundraising: Ignoring The Leaky Bucket

Consider this…. …the average nonprofit has a 60 to 70% chance of getting an addition contributions from existing donors; …a 20 to 40% probability of getting a gift from a lapsed donor; …but less than a 2% chance of receiving a gift from a prospect. YET… day in day out thousands of nonprofits pour the […]

Learn More March 28, 2012

Cut Me To The Bone!

The Agitator might have ruffled some feathers last week by suggesting that all names of nonprofits are not equal — some, because they are symbolic or vague, make the job harder, requiring some extra lifting with respect to fundraising. Sorry, wasn’t out to offend, but I’m not backing off the point. Some commenters noted that […]

Learn More March 27, 2012