Award Winning Blog - Agitator

Showcase Of Legacy Fundraising Examples

As usual, SOFII has done fundraisers — this time, legacy fundraisers — a terrific favor. They’ve put together this compilation of articles and samples (brochures, commercials, newsletters and more) dealing with legacy marketing. If nothing else, read Mal Warwick’s excellent article, Just the facts on legacy giving. A great primer on who gives legacy gifts, […]

Learn More April 18, 2012

Cops And Fundraisers

Last week CBS News aired a piece on “Predictive Policing” that offers an important analogy to our world of fundraising. According to CBS the latest weapon in the Los Angeles Police Department’s war on crime is a program called “Predictive Policing” that puts officers on the scene before crimes occur. In the 5 months since […]

Learn More April 17, 2012

Best Ideas For Small Nonprofits

Fundraising Success has just finished a four-part series, distilled from a session at the 2012 Washington Nonprofit Conference, presenting 20 fundraising ideas considered valuable and usable for small nonprofits. You need to work your way through four links if you want to review all twenty and the discussion and concrete examples illustrating them — here […]

Learn More April 16, 2012

Looking For Retention In All The Wrong Places

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Tom writes: “In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ […]

Learn More April 13, 2012

Nonprofits And The Customer Experience

In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers. Nonprofit marketers who watch that space are probably a bit dismissive, because few of us have stores, physical products, services, complex transactional websites, call centers and so forth where […]

Learn More April 12, 2012

Advice On Boosting Email Response

Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless. 2. Understand that your respondents will be viewing on devices with different usage patterns — computers, tablets, smartphones — […]

Learn More April 11, 2012