Award Winning Blog - Agitator

Thank You For Real Data On Thank You’s

Hallelujah! Actual test data on the efficacy of thank you’s. In case you’ve haven’t noticed, here’s is a bit of testing information just posted on The Agitator website by Angel Aloma at Food For The Poor … “Thank you letters have been very effective fundraisers for our organization. On average, we get more than one […]

Learn More May 2, 2012

Won’t Make A Difference

Grey Matter Research has put out some survey findings regarding why people don’t support nonprofits. Most of you have seen research like this, and overall the findings don’t contain any surprises. Nevertheless, one finding did stand out to me, even though I’ve seen it replicated numerous times … Four out of ten non-donors agreed with […]

Learn More May 1, 2012

Why Donors Tune You Out

Mark Phillips at Bluefrog has written an excellent post called Why donors don’t want to hear from you. I heartily commend it to you. He cites survey data that shows donors are quite sensitive to charities using inaccurate personal data in their communications. For example: 20% of respondents would stop giving to charities that used […]

Learn More April 30, 2012

Mobile Money

Pew Internet Research recently asked a variety of pundits how they saw the future in terms of consumers paying for purchases via mobile devices such as smartphones. They cite comScore reporting that 38% of smartphone users have used their cell phone to make a purchase of some kind. And a US Federal Reserve study reporting […]

Learn More April 27, 2012

Nonprofit revenue models – which one is better?

If you plot a donor file that relies mostly on monthly giving (think UK, not US) using a histogram with financial values given over last year or 2 years on the horizontal and counts on the y axis you get a plot that looks something like a mix between the “skewed right” distribution and the […]

Learn More April 26, 2012

Videos Rock!

That’s one of the key messages from a new Experian report on consumer media habits — The 2012 Digital Marketer: Benchmark and Trend Report. Granted, Experian was looking at consumers not donors, but don’t kid yourself, it’s consumer marketing that drives us to use — and learn what to expect and demand from — all […]

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