Award-Winning Blog


Flat Earth Fundraising: Ignoring The Leaky Bucket

Consider this…. …the average nonprofit has a 60 to 70% chance of  getting an addition contributions from existing donors; …a 20 to 40% probability of getting a gift from a lapsed donor; …but less than a 2% chance of receiving a gift from a prospect. YET… day in day out thousands of nonprofits pour the […]

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Cut Me To The Bone!

The Agitator might have ruffled some feathers last week by suggesting that all names of nonprofits are not equal — some, because they are symbolic or vague, make the job harder, requiring some extra lifting with respect to fundraising. Sorry, wasn’t out to offend, but I’m not backing off the point. Some commenters noted that […]

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Top 100 Best NGOs

On Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of  “The Top 100 Best NGOs” in the world. The list, published by The Global Journal […]

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Making The Job Harder

If you visit The Agitator website, you’ll notice that we regularly update the crawl listing organizations whose staff subscribe to our email feed. Sometimes I’m a bit incredulous about the names of some of these organizations, thinking … How would anyone know what they do? How would their fundraisers over come that? But I’ve bit […]

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How to Map the Donor Experience

The word “mapping” has received a lot of buzz lately.  We’re unclear how much of this is real versus PowerPoint fodder and welcome any feedback on this open question. Our latest innovation, TouchPoint Mapping, is, as you can see, an actual map using an online platform built exclusively for this purpose and with the non-profit […]

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Pew Hispanic Center

If your nonprofit sees Hispanics in its future (or present) — whether for fundraising, communications or program delivery — you should take a look at the demographic profiling, survey data and other resources located at the Pew Hispanic Center. You can also sign up for email updates or an RSS feed. Excellent resource. Tom

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