Award Winning Blog - Agitator

Talk About Silence!

Little did I know when I wrote a Wednesday post titled Deadly Silence! Within 24 hours our web hosting service crashed and we were unable to deliver an Agitator post on Thursday. Sorry about that! So, we’ve just got back up and running, hopefully with better ‘infrastructure’. We had been talking about testing landing pages, […]

Learn More May 18, 2012

Deadly Silence

The mobile phone has become the ultimate response device. Donors can respond instantly to stimulus from any other medium – a TV commercial to a billboard to your fundraising letter or email appeal. Considering the ascendancy of mobile devices, David Berkowitz writing in Social Media Insider proposes “Death to Internet Week” (which I gather is […]

Learn More May 16, 2012

Of Course … The Landing Page

Yesterday we talked about what to test in terms of making email campaigns more effective. And I asked … What did we miss? Reader Dawn Stoner could have said … DUH! Landing pages. But she was more polite, recommending as follows: “Email landing pages! Since goal completion (donation, action) takes place not in the email […]

Learn More May 15, 2012

Test To Impress

There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Here’s a useful approach […]

Learn More May 14, 2012

The Value of Non-Responders

There is a great write up in Harvard Business Review about an experiment to evaluate the sales lift from coupons – not just among the redeemers (the obvious part) but also, the non-redeemers. How do coupons deliver sales lift among non-redeemers? Most probably know or can guess the answer and it is the exact same […]

Learn More May 11, 2012

America’s New Mobile Majority

Thanks to the Agitator readers who got back to us regarding their mobile reading of our blog. Sounds like plenty of subscribers read via mobile, mostly on their way to work. On all makes of smartphones … with no hassles. Whew! We’ll close out the week with two final bits of mobile news. Nielsen refers […]

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