Award Winning Blog - Agitator

Power Of Premiums

I’ve expressed reservations about premiums. But I basically conclude … let testing and rigorous analysis of the net long term value of premium-acquired donors decide the proper course for your organization. With that proviso, I’m happy to forward this entertaining discussion of premiums — The Power of Premiums — from fundraising maven Denny Hatch. Get […]

Learn More June 13, 2012

What?! An Obama Online Campaigning Mistake?

Most politicos concede that the 2008 Obama presidential campaign re-defined online political fundraising and mobilization. Could it be that the “B Team” is running his online campaigning in 2012? Video-Commerce.org recently ran this article, What You Can Learn from Obama’s Video Email Marketing Mistakes. The piece criticizes an variety of mis-steps, from truthfulness (or not) […]

Learn More June 12, 2012

The Human Rights Channel

YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Share it. Change it. As I write, 1,036 subscribers and 98,582 views. Says YouTube in its announcement, the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are […]

Learn More June 11, 2012

65+ Finally Over 50+

Finally, according to Pew Internet, more than half of Americans age 65 or older are online … 53% to be exact. Of these online seniors, 70% use the internet on a typical day and 86% use email. Just watch those online contributions blossom as the most proven segment of the donor population gets comfortable with […]

Learn More June 8, 2012

“Networked Individualism”

Lee Rainie and Barry Wellman have written an important new book called Networked: The New Social Operating System. As described on the authors’ website, it draws heavily on data accumulated by the Pew Research Center. Networked explores the convergence of three technologies — broadband, mobile connectivity, and social networking — and consumer adaptation to them. […]

Learn More June 7, 2012

Community First, Monetize Later

That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! Social Media Does Not Equal Fundraising! Says Gopin: “If you’re going into social media thinking dollars and cents, get out now. If you go in looking to engage, interact and build up a community of people […]

Learn More June 6, 2012