Award Winning Blog - Agitator

Top 10 Non-Profit Innovation Ideas

Most folks hear innovation and probably think technology or systems. This is decidedly not a list with that definition in mind. Innovation is, in our view, about new thinking and new ideas. The sector must break out of its inductive and deductive mindset. A mindset that is stuck analyzing the past to produce the future, […]

Learn More March 21, 2012

Live Video Streaming For Nonprofits

Two announcements that go together. According to comScore, about 179 million web users watched nearly 38 billion online videos in February, a level that’s holding relatively steady. That’s an average of 21.8 hours per viewer! A medium you must master. And here’s an opportunity … YouTube has started a new feature that will allow all […]

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Where should your next nonprofit marketing dollar go?

There are sophisticated models, used mostly by bigger players in the commercial space ,to answer this question based on the ROI of different channels and medium. These marketing mix models determine, statistically, the sales impact of various marketing activities by using sales revenue (or volume) as the dependent variable and the various marketing efforts/programs as […]

Learn More March 20, 2012

He Had Leathery Hands

Or should it be: “He had strong hands”? Here’s one for the copywriters and wordsmiths in our audience. In a NY Times article, Your Brain on Fiction, Annie Murphy Paul (author of Origins: How the Nine Months Before Birth Shape the Rest of Our Lives) writes about neuroscience research on how word imagery affects our […]

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The Perfect Thank You

If I might please interrupt your reading of “What to learn from the Kony video” articles for a few moments … For a fundraising lesson. Here, from Charity:Water, is a terrific example of the way ‘Thank You” needs to be expressed to your donors. Click the screen shot (or here) to view the video and […]

Learn More March 19, 2012

Birds Of A Feather & Oprah

Here’s some interesting survey data from Pew Research regarding politics and users of social network sites (SNS). Some 18% of SNS users have blocked, unfriended or hidden someone because that person posts too much about politics, or has different or offensive views, or because they thought their other friends would disagree or be offended, etc. […]

Learn More March 16, 2012