Award Winning Blog - Agitator

Wake Me When NTEN’s Over

As a matter of principle Tom and I don’t usually cover conferences, conventions or most industry events. The 2012 NTEN Conference that closes today in San Francisco is no exception. The word diagram below, produced by Rally, quickly (or confusingly, depending on your point of view) tells why we don’t. […]

Learn More April 5, 2012

Convio Online Marketing Benchmark Study – 2011

Just released. Invaluable, as always. Get it here. Looks at 719 Convio clients who raised more than $1.2 billion online in 2011. Two findings are stressed by Convio major domo Vinay Bhagat: 1. Increase in online monthly giving — now accounts for 6.9% of online revenue. Vinay is enthusiastic about the 40% growth in this […]

Learn More April 4, 2012

Learning From Political Digital

The NY Times recently reported on the sophisticated use of online media by the Romney campaign, specifically as a persuasion tool for reaching new, undecided voters (as opposed to milking the house file for contributions, which every serious candidate knows how to do). As nonprofits look for new ways to generate leads amidst dwindling acquisition […]

Learn More April 3, 2012

Amish Chicken And Tom’s Demise

Tom’s not getting any younger so I find myself checking the obituaries more frequently these days wondering if the next Agitator post is covered. So far so good. I talked to him this morning. Alive. But recently, in search of Tom’s unplanned demise (Here at the Agitator we have a liberal HR policy requiring two […]

Learn More April 2, 2012

Vote For Impact Prize

HURRY! You only have until Noon (Pacific) on Monday April 2nd to vote for the winner of the Care2 Impact Prize, to be awarded at the April 5th Nonprofit Technology Conference. Vote here. The award recognizes individuals in the nonprofit sector who have made an outstanding impact on the field of online advocacy, online fundraising […]

Learn More March 30, 2012

Keeping Your Promise

Roger’s ‘leaky bucket’ post yesterday was about donor retention. This admonition in particular struck me: Recognize acquisition for what it is – lead generation. Increasingly, for many — too many — nonprofits and donors, that first gift is the last gift! I use the word ‘gift’ purposefully. Because that’s all the donor has really done […]

Learn More March 29, 2012