Award Winning Blog - Agitator

Don’t Waste Their Time

One of the worst things you can do to a donor is waste their time. I was reminded of that reading this article about marketing to the affluent. But it’s not just the affluent who are time deficient. It’s everybody! How do you waste a donor’s time? By sending them something that’s not: #1 Relevant […]

Learn More February 23, 2012

12 Digital Fundraising Trends

Bryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising. They’re well-worth looking through … Bryan has a strong fundraising background, both on the agency (Merkle, Rapp Collins) and client (Worldvision, Cancer Research UK) sides. […]

Learn More February 22, 2012

Want to know what “Donor Centric” should look like?

This is a fantastic Rorschach test for nonprofits (courtesy of a London based shop, Targetbase Claydon Heeley). What do you see on the left side? What do you see on the right side? If the answer to the both has the words “cute” and/or “funny” then you’re human. If both responses do NOT include the […]

Learn More February 21, 2012

Online Fundraising: Red-headed Stepchild?

Agitator readers tend to reveal their true passion more often through direct emails to me and Roger than via public comments. Here’s an example, name removed, on a topic that might stir your juices. “Hello Agitator Editor, I am an online fundraising professional who has been in the “business” for almost 10 years now. I […]

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2011 Online Giving Grows 13%, Except …

Blackbaud released its 2011 Online Giving Report yesterday, revealing some significant findings and adding new features that most readers should find quite helpful. The 2011 Report is packed with useful data that should help any organization – large, medium or small – uncover opportunities and improve performance. On pages 9-10 there’s a helpful worksheet that […]

Learn More February 17, 2012

What To Do With Non-Responders

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. I was expecting better than I got. Essentially this guy seems to be saying … Look, it’s cheaper to just keep emailing them than it is to figure out any […]

Learn More February 16, 2012