Award-Winning Blog


Happy Thanksgiving

We’re grateful for the time you give The Agitator. We’re grateful for your thoughts and comments.                                   We’re grateful for the work you do for Others. We’re grateful for You. Happy Thanksgiving! Roger and Kevin P.S. And if you’re […]

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Is Gratitude a Top Priority for Your Organization?

As we count our many blessings in this season of Thanksgiving  I hope a top priority for your gratitude runs to your donors. Not only is saying Thank You the polite  action to take with your donors every day of the year, but wise fundraisers also know in this special season it’s particularly important—and quite […]

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Your Unicorn is Only Two Clicks Away

Click. Like. Follow. Attend. Or is it attend, follow, click, like?  Non-financial behavior may be useful but there are lots of weak-tea ideas being trotted out under the banner of Engagement requiring Agitator scrutiny. Here are my top two notions about Engagement that should be relegated to the dung pile where optimists and engagement hustlers look for […]

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Walking, Life’s Creativity Hack

Philosopher Nietzsche wrote, “all truly great thoughts are conceived by walking”.   What about merely creative thoughts? Creativity can foster workplace success though most efforts involve training, which can be effective but the limiting factor is motivation and stick-with-it-ness.  Turns out, a short, at your own pace walk can do wonders to increase divergent and convergent […]

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Are Your Email Donors Different from Your Mail Donors?

The polls got a relative drubbing in 2016 but their long-term win rate is off the charts.   One 2016 theory alive and well going into 2022 was polls suffered from response bias, the people willing to be polled had different candidate preference from those showing up to vote. More specifically, Republican voters were less willing […]

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Avoid the Snoringly Generic Approach to GivingTuesday

Kevin’s post, The Median Charity Theory , makes clear the behavioral science principle of minimal differentiation applies to most  nonprofits. Consequently, most swim happily in the Sea of Sameness bobbing about on the good ships “Same Old, Same Old” and “Ask More, Make More” taking little risk and making little effort to stand out from the crowd. […]

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