Award Winning Blog - Agitator

What Gets Measured Can Be Better Managed

We manage lots and lots of thing that we don’t measure at all or well. That’s the nature of business and human enterprises. But, I’d argue measuring makes managing better. The question isn’t can we measure or should we but rather, what’s worth measuring. ‘Worth it’ is often traded off for easy. Take engagement data. […]

Learn More February 22, 2023

“Everyone Who Talks About Heaven Ain’t Goin’ There”

It’s Presidents Day here in the U.S. Ostensibly created to honor all who’ve served as U.S. Presidents (once it was celebrated as George Washington’s Birthday but now it’s inclusive of all), judging from tv spots and social media ads it’s morphed into a consumer festival dedicated to discounting mattresses, refrigerators, cars and just about anything […]

Learn More February 20, 2023

Sustainers Going to the Dogs–and Cats.

This is Pickle. Once his name was Dime, as in a “dime bag” of heroin. But that was before he was rescued and the shelter changed his name. The shelter also helped change our lives when we adopted him early in the pandemic. He’s produced a thousand times more happiness and joy than there will […]

Learn More February 17, 2023

What’s Your Idea Ratio and Who’s Your Billy Blaze?

First off, what the hell’s an Idea Ratio? It’s the number of ideas required to produce a great one. What’s your guess on how many ideas are needed for a single, great one? Here’s a hint, it’s a lot. It’s somewhere on the order of 2,000 to 1. Good and bad ideas breed great ones. […]

Learn More February 15, 2023

Why Would Anyone Add 13% To Their Donation Amount?

The DonorVoice Team ran a very cool, smart test with one of our agency of record clients, Capital Area Food Bank (CAFB). I can be praiseworthy as I wasn’t directly involved (think that’s merely correlation…) Here were the guiding inputs. There are two separate, mental giving decisions Will I give, yes or no? If yes, […]

Learn More February 13, 2023

Do People Actually Protect Themselves From Mail?

I’ve got, like everyone, a habitual, auto-pilot process for managing all the mail I receive. And since I, like many a reader, am on a million and one seed lists and donate to charities I receive a #$@% ton of charity mail. Plus, my family has what seems a daily supply of last-mile delivery from […]

Learn More February 10, 2023