Award Winning Blog - Agitator

Follow The Dollars

The Association of Fundraising Professionals (AFP) opened its 47th annual conference in Baltimore MD last night with an agenda chock full of educational programs, and an exhibition hall packed with helpful tools and techniques—all aimed at aiding the process of "getting”. Of course there’s another essential ingredient to the fundraising equation – the process of […]

Learn More April 12, 2010

Acknowledging Donor Loyalty

I could easily spend a couple of hours each day reading articles (and books) on customer loyalty and loyalty programs in the commercial space. Here’s a typical example from DM News about companies like Target, Hilton, Best Buy etc and what they’re doing to capture more share of wallet from existing customers. I guess the […]

Learn More April 9, 2010

8 Seconds To Score

I noticed this post in email Insider regarding effective marketing emails. Here’s the kernel: "Studies show that subscribers will spend just eight seconds on most messages before clicking through or navigating away. Your emails will drive the most dollars if you take on the eight-second challenge and use that time (or even better, less time […]

Learn More April 8, 2010

Inspiration Via YouTube

Here’s a piece that demonstrates the efficacy of YouTube. Read the story, then watch the video … after about three minutes of standing ovation, you’ll be treated to an encore performance. It’s not about a charity or nonprofit … or — directly — about fundraising. But it does suggest that if you do inspiring work, […]

Learn More April 7, 2010

Kudos To Salvation Army

Here’s just a plain old "good news" post. The Salvation Army has done a terrific job of remaining relevant and vital in changing times. A great case study in organizational renewal, particularly as nonprofits begin to think more and more about competition from "fresh faces" in the sector. So, as reported in Philanthropy Journal, it’s […]

Learn More April 6, 2010

Excellent Online Fundraising Advice

Over Easter, I had a chance to read The 8 Online Fundraising Changes You Must Make in 2010, an excellent e-book by Katya Andresen at Network for Good. If you are looking for very practical tips in terms of techniques and best practices, you won’t be disappointed. But this guide is much deeper and richer […]

Learn More April 5, 2010