Award Winning Blog - Agitator

Is ‘Customer Service’ Important?

Most nonprofits probably don’t think of themselves as providing ‘customer service’ … certainly not on the sense of merchants and retailers. But if you do think — for a moment — of donors and members as customers, your organization most likely does have quite a number of customer-like interactions — everything from address changes to […]

Learn More March 17, 2011

Convio’s 2010 Online Benchmarks

Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. Heaps of useful benchmarking data here for online fundraisers. The data is drawn from the nearly 600 nonprofits that used the Convio Online Marketing platform in 2009 and 2010. Collectively, these groups raised $1.15 billion online in 2010 and have […]

Learn More March 16, 2011

The Old Big Thing

Marketing maven Seth Godin finished a recent post/rant with this comment: “I love to hear about the next big thing, but I’m far more interested in what you’re doing with the old big thing.” In fact, the title of the post was: Bring me stuff that’s dead, please. Now, I had just read this account […]

Learn More March 15, 2011

Better Donor Newsletters

The Agitator promised more examples of good work in our editorial calendar for the year. How about this one? Donor relationship consultant Lisa Sargent shares this case study on a donor newsletter overhaul she and designer Sandie Collette performed for Merchants Quay Ireland. You can check out the ‘before’ and ‘after’ versions. Condensed below are […]

Learn More March 14, 2011

Eden Springs Promotion – You Judge

Here’s one for you cause marketers out there. Eden Springs supplies 416 million litres of water per year across sixteen European countries. They tout their ‘clean, green’ credentials. They’ve launched this promotion aimed at individuals who are using personal social net sites to raise money for their favourite causes and charities. In briefest terms, as […]

Learn More March 11, 2011

Roger Craver Honored

Today my friend, colleague and hero Roger Craver is being inducted into the American Association of Political Consultants Hall of Fame. Here’s what AAPC has to say about Roger … David Broder called him “a bomb thrower”… The Wall Street Journal claimed he was the “assassin” of all things right wing. Many of the household […]

Learn More March 10, 2011