Award Winning Blog - Agitator

Read My Mynd

Regular Agitator readers know I’m addicted to brain research … fascinating field. So not surprising that this announcement, reported in that deep reservoir of scientific inquiry, Media Daily News, caught my eye … “In what it claims is a major breakthrough in the burgeoning field of so-called neuromarketing research, Nielsen-backed NeuroFocus this morning unveiled a […]

Learn More March 22, 2011

My Favorite Fundraising Metrics

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Or the performance of our consultants, for that matter. How about this list … 1. Current net cost per new donor, by acquisition media […]

Learn More March 21, 2011

Social Media Video Primer

Especially if you work in a small nonprofit, you’ll find this video presentation by Tim Bete —19 ways nonprofits can use social media to connect with donors — quite helpful. Tim is the communications guy at St Mary Development Corporation (focused on housing for the disadvantaged) in Dayton, Ohio. He’s the classic one-armed paperhanger small […]

Learn More March 18, 2011

Is ‘Customer Service’ Important?

Most nonprofits probably don’t think of themselves as providing ‘customer service’ … certainly not on the sense of merchants and retailers. But if you do think — for a moment — of donors and members as customers, your organization most likely does have quite a number of customer-like interactions — everything from address changes to […]

Learn More March 17, 2011

Convio’s 2010 Online Benchmarks

Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. Heaps of useful benchmarking data here for online fundraisers. The data is drawn from the nearly 600 nonprofits that used the Convio Online Marketing platform in 2009 and 2010. Collectively, these groups raised $1.15 billion online in 2010 and have […]

Learn More March 16, 2011

The Old Big Thing

Marketing maven Seth Godin finished a recent post/rant with this comment: “I love to hear about the next big thing, but I’m far more interested in what you’re doing with the old big thing.” In fact, the title of the post was: Bring me stuff that’s dead, please. Now, I had just read this account […]

Learn More March 15, 2011