Award Winning Blog - Agitator

Adopt A Nerd

I was intrigued by this email fundraising appeal from Environmental Defense Fund (one of my alma maters), because it offered me some choice as a donor. However, I don’t think EDF pushed the choice concept as far as they could (see MyProjects for a look at what real donor choice looks like). The choice […]

Learn More March 25, 2010

Advice On Monthly Giving

Heaps of practical advice on monthly giving programs in this exchange between Lisa Sargent and Jo Sullivan. Jo grew ASPCA’s monthly giving program from 9,.000 donors to 140,000 in the span of ten years. That qualifies as success in my book! Jo talks about cultivation of monthy donors, who and when to invite, whether to […]

Learn More March 24, 2010

Top Nonprofit Brands

Here from Harris Interactive, in order, are the "Top 10" nonprofit brands consumers say they would most likely donate to: Susan G Komen for the Cure American Cancer Society St. Jude’s Research Hospital Goodwill Industries Salvation Army Cleveland Clinic Heifer Project International Make-a-Wish Foundation Mayo Clinic American Red Cross And the big shall get bigger! […]

Learn More March 23, 2010

Memorable Marketing

I just really enjoyed these two articles … so bear with me … I’m sharing them. Both relate to memorable, durable marketing. Easy lifting for Monday. The first reports on a survey conducted for Forbes on the most memorable fictional brand spokespeople (often spokescreatures!). Survey participants were asked to rank 800 characters on 36 characteristics, […]

Learn More March 22, 2010

Legacy Marketing Pay-Off

A few days ago we published a post called the Secret Millionaire in Your File … all about an "average" donor who — out of the blue — left a seven-figure bequest to her alma mater. I stress "average" because this was an individual of no obvious wealth, BUT someone who turned out to have […]

Learn More March 19, 2010

Any Good Fundraising Videos?

I’m scratching my head as to why we haven’t looked into the availability of fundraising videos before. Not online pitches by nonprofits, but rather "how to" videos. But today in one of my various info feeds I was struck by an item describing this YouTube video — Nonprofit Tip #1 Secret to Fundraising Success. Naturally […]

Learn More March 18, 2010