Award Winning Blog - Agitator

Can’t Fight The Demographics

Yesterday, in the course of making some comments about raising money from Boomers, I published this chart estimating the number of individuals in each cohort prepared by The Boomer Project. Today I want to make a different point about this chart. Today there are already more than twice as many Gen X and Gen Y’ers […]

Learn More June 4, 2010

Boomers: Love ‘Em Or Leave ‘Em?

I love these reports from The Boomer Project … they’re the Agitator’s agitator. While they almost never address fundraising directly, one need only scratch lightly to discover some implications. There are some great nuggets in this one. For example, I’ve just learned that the latest crisis in France is over raising the retirement age from […]

Learn More June 3, 2010

Report To Me

I was reading this article on effective email messaging, the gist of which was … make it relevant via personalization. Now there are a variety of ways to personalize, especially in (but not limited to) the online environment — using the donor’s location to tailor content, keying off of actions taken (completed a survey, signed […]

Learn More June 2, 2010

Managing Your Online Reputation

This report from Pew Research on managing personal online profiles is timely as a follow-up to our posts regarding donor privacy last week (here and here). As Pew reports, individuals are becoming increasingly aware of and sensitive about their online profiles, with many restricting access to personal data and/or editing material posted by others. Pew […]

Learn More June 1, 2010

Get A Lift (Letter)

I like this advice from copywriter Ivan Levison, presented in DirectMarketingIQ. It’s simple, specific, and testable. He’s talking about the proven efficacy of the lift letter in direct mail, and offers these tips: Keep it small Fold it Stick to one point Keep it personal Have it signed by an “authority” Good points. Read the […]

Learn More May 28, 2010

Facebook Privacy Woes

With so many nonprofits working Facebook into their marketing strategies, it behooves us all to keep an eye on their privacy controversy. Here’s an excellent report on the matter from Bloomberg. It notes that Facebook, now at 519 million users, shows no sign of slowing growth. Traffic was up nearly 5% in the week after […]

Learn More May 27, 2010