Award-Winning Blog


Crowdfunding

Wired has a great article illustrating “crowdfundng,” the process by which groups can be formed online to target donations at a specific project. The Wired story features MyProjects, an initiative of Cancer Research UK. Using MyProjects, donors can choose specific cancer research they wish to fund, and follow progress on their particular research project. As […]

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The Earth Is Flat

For five centuries, from the Phoenicians to the global exploration of the 15th century Spaniards the conventional wisdom of navigation rested on the belief that the Earth was flat. Venture farther than the known oceans and you would fall off the edge of the Earth into the mouths of dragons, the arms of sea monsters, […]

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Would You Hire Your Boss?

OK, time to let your hair down. Matt at Matt’s Fundraising Blog offers these five qualities he would like to see in the top exec of any nonprofit: The Director must be passionate about a vision and able to communicate that vision in a way that gets people excited. The Director should be a manager, […]

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Lessons from Haiti Giving

Network for Good, which itself processed $5.3 million in Haiti donations, offers some good observations about the experience. In their article, each of the following points is examined: Major charities represented, but smaller organizations raised significant funds More places to give online during a crisis creates big range in average gift size. Social media outlets […]

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The Smallest Of Cues

Responding to our Boomers Reinventing 50  post, Sarah Spengler commented: "Tom – interesting that you should talk about AARP and their advertizing campaign:  I just received some materials from them, having joined. very recently.  Among their offerings are discounts on motorcycle insurance of all things.  THAT told me I was in the right place.  And […]

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Boomers Reinventing 50

Two interesting articles about Boomers came my way in the last couple of days. Maybe some insights here for fundraising messages. The first, from Brandweek, discusses the new advertising campaign of AARP. It’s hard to imagine any outfit with a bigger stake in understanding Boomers and their aspirations. AARP does a ton research to inform […]

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