Award Winning Blog - Agitator

Classic “Chicken Or Egg” Question

eMarketing & Commerce reports on a study of Facebook fans and their brand loyalty, as published in the March Harvard Business Review. In this case, the study examined the behavior and attitudes of customers of Houston’s Dessert Gallery cafe chain who became the company’s Facebook fans. According to the study, as compared to regular customers, […]

Learn More April 16, 2010

Giving: How Much Is Enough?

Seth Godin raises a provocative question in his recent post, Fear of Philanthropy. Here’s the gist of it: “Marketers at good causes have a real challenge as they try to raise money from people who aren’t billionaires. As they approach people with $10,000 or $100,000 in the bank, this fear of not seeing a limit […]

Learn More April 15, 2010

See? Relevant Thank You Works

Last week we talked about going the extra mile to recognize donor loyalty. Here’s an illustration I didn’t want you to miss from Jessica Harrington at Schultz & Williams … "We’re absolutely doing this! For one organization’s first renewal, we personalized the letter to the year the donor first joined and what was happening then […]

Learn More April 14, 2010

Too Much Nonprofit Competition?

Awhile back I saw this LA Times article about a new website/organization (is there a difference these days?) launched by Chris Hughes, one of Facebook’s co-founders and online organizing whiz for the Obama campaign. But as I read about the site — Jumo, promoted as a venue for connecting causes/charities and interested volunteers — I […]

Learn More April 13, 2010

Follow The Dollars

The Association of Fundraising Professionals (AFP) opened its 47th annual conference in Baltimore MD last night with an agenda chock full of educational programs, and an exhibition hall packed with helpful tools and techniques—all aimed at aiding the process of "getting”. Of course there’s another essential ingredient to the fundraising equation – the process of […]

Learn More April 12, 2010

Acknowledging Donor Loyalty

I could easily spend a couple of hours each day reading articles (and books) on customer loyalty and loyalty programs in the commercial space. Here’s a typical example from DM News about companies like Target, Hilton, Best Buy etc and what they’re doing to capture more share of wallet from existing customers. I guess the […]

Learn More April 9, 2010