Award Winning Blog - Agitator

Simple Writing Pays Off (Literally)

I stole this headline from a Harvard Business Review article. The literal in this case is, well, literal. [Sidebar: Are we all going to stand idly by while “literal”, literally becomes synonymous with figurative? My British friends blame Americans and vice versa. I say a pox on both our houses, it’s happening, let’s put out […]

Learn More October 28, 2022

People With Less Free Time Volunteer More?

I’ve always heard the cash or time trope. Hell, I’ve said it. People give of time or treasure depending on which resource they have more of. Makes perfect sense except there’s little evidence beyond the anecdotal to support it. A German research study examines the impact of income and life’s other competing interests on discretionary […]

Learn More October 26, 2022

Who Owns the Story?

That’s the rhetorical question underlying an Amref Health UK report, a charity focused on health in Africa. The report shares loads of useful detail on a direct mail test pitting what they call participant stories against charity stories. The report is authored by outside consultants, Jess Crombie and David Girling, in partnership with Amref. The test […]

Learn More October 24, 2022

Should I Sustain or Should I Go Now? Stop Pressure Tactics.

Join in Please consider joining us for the Should I sustain or should I go now learning session. If you think donor experience matters to sustainer retention then the vague term needs to be broken down into specifics and we need to get more precise. Here’s an example, a telefundraising campaign to convert digital leads […]

Learn More October 21, 2022

Should I Sustain or Should I Go Now? Improving Journey.

Join us for Should I sustain or should I go now Last time we saw how to improve the quality of our sign-ups. So, now we have nothing but quality supporters walking through the door, they’ll all stick around, right? If only it were that easy with every part of your retention challenge living on […]

Learn More October 19, 2022

Should I Sustain or Should I Go Now? Improving Sign Up.

Join us for the should I sustain or should I go now learning session. The first sign a supporter is leaving is they’ve left. Doesn’t make life easy for anyone managing acquisition campaigns. Sure, there will be proxy factors in place for quality – e.g., age, payment amount. But at least one of those (hint: […]

Learn More October 17, 2022