Award Winning Blog - Agitator

Lessons from Haiti Giving

Network for Good, which itself processed $5.3 million in Haiti donations, offers some good observations about the experience. In their article, each of the following points is examined: Major charities represented, but smaller organizations raised significant funds More places to give online during a crisis creates big range in average gift size. Social media outlets […]

Learn More March 12, 2010

The Smallest Of Cues

Responding to our Boomers Reinventing 50 post, Sarah Spengler commented: "Tom – interesting that you should talk about AARP and their advertizing campaign: I just received some materials from them, having joined. very recently. Among their offerings are discounts on motorcycle insurance of all things. THAT told me I was in the right place. And […]

Learn More March 11, 2010

Boomers Reinventing 50

Two interesting articles about Boomers came my way in the last couple of days. Maybe some insights here for fundraising messages. The first, from Brandweek, discusses the new advertising campaign of AARP. It’s hard to imagine any outfit with a bigger stake in understanding Boomers and their aspirations. AARP does a ton research to inform […]

Learn More March 10, 2010

Top Ten Brands

I love lists like this. Here are the top ten brands of 2009 according to Millward Brown, a leading market research firm. Millward Brown uses an index based upon trust and recommendation to build its list. Find anything to quarrel with here? Who hasn’t bought a book on Amazon … then another … then another? […]

Learn More March 9, 2010

Secret Millionaire In Your File

Over the weekend Tom sent me a link to an ABC News piece entitled “Secret Donor”. Diane Sawyer sets forth an absolutely charming and moving story about a Lake Forest College alumna named Grace Groner who died in January at age 100 and left the college $7 million. According to Lake Forest’s president the College […]

Learn More March 8, 2010

Report On Mobile Giving

Convio, Edge Research, and Sea Change Strategies have prepared this report on mobile giving, probing specifically into the mobile giving generated by the Haiti earthquake. The data reflects a survey of 1500 members of an online panel, screened as current charitable donors. The report notes that up to 12 January 2010 about $1 million had […]

Learn More March 5, 2010