Award Winning Blog

Nonprofit Innovation

The UK-based Management Centre recently scored 57 nonprofits on their ability to innovate … a seven step process as conceptualized by the Centre: Ideation — idea generation Integration — cross-pollination of ideas Information — external scanning & sourcing Selection — identifying ideas to take forward Support — develop ideas into offerings Launch — bringing the […]

Learn More June 30, 2009

Politics Of Online Ad Targeting

If you’re in the biz of targeting online ads for member acquisition, fundraising or issue persuasion, here are two articles that illustrate the data-driven capabilities that exist. The first deals mainly with the Republican Party’s use of voter registration data to help target GOTV ads into the Yahoo, AOL and MSN ad networks. The second […]

Learn More June 29, 2009

Chuck Pruitt Is Mad!

Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. And he’s angry they seem to get such credence (though certainly that’s not the case in the annals of The Agitator … just Search our site using "direct mail’!). Chuck’s been around awhile, and his firm directed the […]

Learn More June 26, 2009

3 Minutes To Tell Your Story Online

Illustrating the point we made yesterday about the impact of increased broadband (i.e., high speed) internet access, comScore has released the latest monthly figures (April ’09) re online video viewing. Key points: An impressive 79% of the total U.S. Internet audience viewed online video; That translates to nearly 152 million U.S. Internet users watching an […]

Learn More June 25, 2009

Broadband Growth Equals Opportunity

The Pew Internet Project has released new figures on home broadband penetration in the U.S. Their key observation is that broadband penetration is increasing most dramatically in population segments that have traditionally lagged — older Americans, lower income households and rural residents. For example, between May 2008 and April 2009: Broadband usage among adults ages […]

Learn More June 24, 2009

More On Website Usability Testing

Last week, The Agitator extolled the virtues of usability testing for nonprofit websites, specifically with regard to online fundraising effectiveness. Our inspiration was a substantial study with this focus by Jakob Nielsen, the guru of web design. In case you need further convincing, here’s how two of our readers responded: From Jay Love, eTapestry: "Tom, […]

Learn More June 23, 2009