Award Winning Blog - Agitator

Massive Incrementalism

Now, more than ever, our world cries out for “game changing” innovations and solutions. Big breakthroughs. For fundraisers, the term “game changing” means some big, bold innovation that can carry us into the Promised Land of Greater Response and Larger Gifts. For nonprofits and their donors, the term “game changing” should mean harnessing the vast […]

Learn More September 17, 2010

Yesterday’s News

Where did you get your news yesterday, and how much time did you spend getting it? According to the latest survey from the Pew Research Center (the best source for such stuff, IMHO), if you’re an average American you spent 70 minutes gathering your news, allocated as follows: Newspapers (specifically, the printed variety) continue to […]

Learn More September 16, 2010

Going For The Gold

No question about it: “Thank You” are the two most important – and probably the most ignored – words in fundraising. Over the years, like some well-meaning mother imploring her 9 year-old to “write that thank-you note to Aunt Grace” The Agitator has probably been a bit too in loco parentis on the subject. But […]

Learn More September 15, 2010

I “Like” You

Here from eMarketer is a fascinating discussion of what actually motivates individuals to “like” a brand in social nets like Facebook. #1 for consumer brands, not surprisingly, is an interest in getting information about “deals.” But the #2 driver is simply self-expression … people simply want to express their support of a company or brand […]

Learn More September 14, 2010

Reality Is Broken

[Sorry for earlier empty message … The Agitator’s reality was indeed broken!] Reality is broken. Turn it into a game. Now here’s a REALLY BIG, world-changing idea: Create a secret Headquarters to foster the work of folks who are designing games that make us happier, smarter, stronger, healthier, more collaborative, more creative, better connected to […]

Learn More September 13, 2010

Heart Of The Donor

Fundraising giant Russ Reid has released an impressive bit of survey research on donor behavior and attitudes. Their findings square up exactly against our own DonorTrends research in many areas … The strong correlation between religion and giving (i.e., where religion appears more important in individual’s life, there’s a greater propensity to give, and to […]

Learn More September 10, 2010