Award Winning Blog - Agitator

What To Do When “60 Minutes” Calls

Are you prepared for the day your executive director is led away in handcuffs? When auditors discover that the multi-million gift from that wonderful widow has gone missing? Or when “60 Minutes” comes knocking on the door asking difficult questions? It’s not just the BPs, Goldman-Sachs and Toyotas who need a plan. Crises large and […]

Learn More August 23, 2010

One World Futbol

I like Mal Warwick’s cause, One World Futbol. But be that as it may, I also like this mode of presentation. [Make sure your speakers are on.] Do you think it might work for your cause? Tom

Learn More August 20, 2010

The Big Reveal

Sorry … I should not have teased you in yesterday’s post … The Donor You Don’t Know. [That said, the examples I gave were for real.] The tools I described that can give you a look at your donors’ actual giving to other organizations — and tell you how much you’re leaving on the table […]

Learn More August 19, 2010

The Donor You Don’t Know

You thought you “knew” her … the donor who’s given you $200 a year faithfully for the past five years. You’re happy to have her, because she’s loyal and responds to your first renewal notice, saving you money. Aren’t we content? Then you read she passed away and left $1 million to your competitor. But […]

Learn More August 18, 2010

Nonprofits’ Growing Use Of Social Media

As reported in eMarketer, here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities. eMarketer says corporates should be learning from nonprofits’ use of these tools. Personally, I think we’re all still learners in this field. Tom

Learn More August 17, 2010

How To Write Fundraising Copy

Recently received my update on new packages and resources in the terrific SOFII files. Somehow I had never noticed the “tutorial” on writing fundraising copy offered by Jerry Huntsinger, one of the best ever. He’s up to installment #22 — “Whatever happened to real stories about real people?” If you write — or depend upon […]

Learn More August 16, 2010