Award Winning Blog

Creative That Works For Social Media

In Online Spin, Joe Marchese of socialvibes offers this good advice regarding the kind of advertising that will work in online social media. As he sees it, the requirements are: Interaction — but more than a simple click-through to a landing page or micro-site; Customization — let "them" put their stamp on "your" brand; Socialization […]

Learn More May 15, 2009

Treasure Chest From Pew Research

Regular readers of The Agitator will know how impressed I am with the research and analysis provided by Pew Research, especially with regard to online trends, media habits, and the confluence of media and politics/advocacy. But you don’t need to rely entirely on The Agitator to get this data. In fact, Pew now offers direct […]

Learn More May 14, 2009

90 Women = $174 Million

All I can say is WOW! Today, the Women’s Funding Network and Women Moving Millions announced that more than 90 women have committed individual gifts of $1 million or more, with a total of $174 million raised, to improve the lives of women and girls. These funders have responded to a three-year campaign initiated by […]

Learn More May 13, 2009

Agitators Rate Twitter

Here are the responses to date of our one-question survey regarding Twitter : Which statement about Twitter to you most agree with? Twitter is a killer app and will become hugely important to nonprofit communications and fundraising going forward — 38% Twitter will be only marginally useful for most nonprofits, because only a very small […]

Learn More May 12, 2009

Thank You, Thank You

Is there anything more important to fundraising than getting the second gift, and quickly? [OK, wise guys … other than getting the first gift?] If there is, I don’t know what it is. But I’m open to suggestion. Tell me. Here’s a great example of direct mail acknowledgment, courtesy of copywriters Deborah Block and Paul […]

Learn More May 11, 2009

Hispanic Surge On Facebook

Writing in Engage: Hispanics, interactive marketing consultant Lee Vann provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries. Within six months that number had shot up to 9.9 million, a remarkable gain […]

Learn More May 8, 2009