Award-Winning Blog


Twitter: Stupid Or Historic?

On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) – the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009.  In fact, over the past 12 months, traffic to Twitter.com has increased 27 times. Twitter is estimated to […]

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Equal Time For Planned Giving

We have to confess that The Agitator does not do justice to the important area of planned giving. Now we don’t have to feel quite so guilty! Our colleague Phyllis Freedman of Continuum Planned Giving has begun The Planned Giving Blogger. She’s a pro. In case you don’t know Phyllis, here’s the official bio: "Phyllis […]

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The New Connectedness

A couple of days ago I posted Social Net Fundraising – All Hype? triggered by a Washington Post article. The Post more or less said that Facebook was failing as a fundraising  tool or venue. While I think the Post has it essentially right, today I read a powerful countervailing piece on Engage: Moms by […]

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Time’s Up!

You need to make a critical decision. When do you have "enough" information? When have you thought about it "enough?" Marketing maven Seth Godin addresses this issue wisely and succinctly as follows: "First rule of decision making: More time does not create better decisions. In fact, it usually decreases the quality of the decision. More […]

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Social Net Fundraising – All Hype?

Mercy me! Even while media researcher Niesen is reporting that social nets and online video have transformed the web, the Washington Post is telling us that online fundraising via social nets is over-rated. What’s a poor blogger to do? Say they’re both right! The usage trend data measured by Nielsen are as solid — and […]

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More Re Online Loyalty Building

Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. Here are two helpful replies we’d like to share. First, from Lisa Sargent at Sargent Communications: Tom, I covered this to a lesser extent when I wrote about trigger emails in my April e-newsletter. Two of […]

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