Award Winning Blog

Chief Customer Officer in a Non-Profit? In a word, YES.

Jeanne Bliss, a customer relationship guru and author, has a great blog post arguing for the need for Chief Customer Officers. Now the customer term means she is orienting her argument and focus on the commercial sector but before you dismiss it out of hand, take a look at these key questions she poses and […]

Learn More September 30, 2011

The Message Matters – A Lot, How to Link NonProfit Messaging to Bottom Line?

Do the specific messages used by a non-profit matter to retaining donors? Do the messages matter for getting the 2nd gift? How much do they matter? Which messages matter more or less and which ones not at all? The first two questions are admittedly rhetorical. Given the importance of the message knowing the answer to […]

Learn More September 28, 2011

Timeliness of Thank You’s or Personalization? If forced to choose, which should you definitely DO?

This post will almost certainly incite derision and maybe a few nods of agreement, probably means there is something here? In our recently released Donor Commitment Study (available for FREE download in the Resource section on this page) among 1200 recent, frequent, cause donors in the US we found an empirical, math based answer to […]

Learn More September 26, 2011

Donor Commitment Recorded Webinar – Called “Breakthrough” by Relationship Fundraising Author Ken Burnett

Here is the recorded webinar of the DonorVoice and Agitator National Study on Donor Commitment. Enjoy!

Learn More September 24, 2011

We Got Donor Commitment Scores – want to see who is “Great” and “Poor”?

DonorVoice conducted an online, nationally (US) representative survey among 1200 recent (last 12 months), frequent (more than 2 gifts to cause based charities) donors. The survey responses were collected between July 6th and 15th. The fielding process adhered to best practices to assure maximum coverage across all days of the week and times of day. […]

Learn More September 22, 2011

National Donor Commitment Study and proof of link between donor attitudes and behavior

Why We Embarked on This Project Everyone acknowledges there are significant issues with acquisition; namely costs going up, yields going down. There are also significant issues with retention; namely there isn’t enough. This is really two sides of the same coin; the increasingly expensive-to-acquire donor coming in has little motivation to stay. The financial argument […]

Learn More September 20, 2011