Award Winning Blog

Great Global Warming Ad

TV PSA from Environmental Defense. Pretty effective, I think. Yes/No?

Learn More May 7, 2006

Should we be talking about “fundraising” or “marketing?” Roger's a fundraiser — a master organizational strategist, he's no head-in-the-weeds guy. Still, he wants to know what your organization is doing today that might inspire the most contributions now from your current donors and their most likely clones. I'm a marketer — I want to know […]

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The Blogosphere Multiplies

Technorati counts 1.2 million new posts to blogs each day! I’ll bet the same non-profits that whine most about “aging files” will be the last to explore what blogging and other forms of social networking might mean to their future viability. Here’s the most comprehensive look at blogging data I’ve seen. For interesting companion analysis […]

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Are You a Believer?

Want the latest in commercial online marketing & promotion tactics & campaigns? Here's where I look. But then I'm a believer in the notion that commercial marketing has lessons for non-profit marketing. Are you?

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How Soon They Forget!

When it comes to marketing and fundraising, does your organization remember anything? Why that advocacy campaign three years ago failed, or worked? What your donors have said about you in probably each and every focus group or poll you’ve ever conducted? What has already been learned from your online or direct mail or telemarketing testing? […]

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Our Personal Sources

We’ve compiled our favorite online sources in this “kick-off” posting for your convenience. Click here PersonalSources.doc or simply scroll down. And share your personal favorites with us. They may become ours also and we’ll add ’em to our list. From the Consultants & Gurus http://sethgodin.typepad.com/seths_blog/ Marketing advice from Seth Godin http://www.personaldemocracy.com/ Top source for […]

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