Award Winning Blog

Can’t Escape Longer vs. Shorter!

Maybe you thought you could escape the “longer vs. shorter” debate as fundraising moves online. Not so. Here's a study that tested the efficacy of longer vs. shorter online video ads. And the winner is …

Learn More June 22, 2006

Giving Tops $260 Billion in 2005

Two big reports just out on U.S. charitable giving. Giving USA Foundation estimates total giving at $260.28 billion, a 2.7% increase from the previous year. An estimated $7.4 billion was given to address natural disasters, accounting for about half of the increase in giving from 2004. Sectors receiving increased giving were human services, the environment, […]

Learn More June 20, 2006

If Yahoo Designed Your Website

Well, Yahoo DID design the new website for Bono's ONE organization devoted to fighting global poverty and AIDS. Check out what a truly engaging website looks like. And read more about Yahoo's employee volunteer program here.

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NPR — Mother’s Milk Adds Steroids

Any progressive cause group that has ever researched its constituency knows that NPR has consistently topped the media preference charts for progressive donors … hands down. At the recent Webbies, the online Oscars, NPR won more awards than any other broadcaster for its digital media efforts, which are described in detail in this Ad Age […]

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Blogging for Non-Profits

Here's an excellent discussion of the ins and outs of blogging for non-profits, courtesy of TechSoup. Lots of ideas and resources here.

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2005 Online Giving Up 148% Over 2004 Level

Nicole Wallace in this week’s edition of The Chronicle of Philanthropy reports that online gifts to 162 organizations increased by a whopping 148.1% over 2004’s level. That’s $908.4 million in 2005 compared to $366.1 the year before. This year’s Chronicle survey, the paper’s 7th, reveals that the increase is not all due to the southeast […]

Learn More June 16, 2006