Award Winning Blog

Teens (For When You Worry About the Future)

Most of our readers probably don't see teens as a hot demographic. But they are tomorrow's donors, and many are even today's advocates. And they use media MUCH differently — e.g., far more interactively — than most of you reading this post! CBS News has compiled a very comprehensive multi-media report on GENTECH, which you […]

Learn More June 15, 2006

Media Campaigns from NPCA and WildAid

As reported by MediaPost: The National Parks Conservation Association launched a series of print ads that depict national park icons in the form of mock blueprints. The reason? To emphasize that once a structure is destroyed, it's gone forever. Mock blueprints feature Delicate Arch at Arches National Park in Utah, a two-million-pound sequoia tree from […]

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Online Video Taking Off

Internet monitoring firm comScore reports that the number of internet users watching video online grew an impressive 18% between October 2005 and March 2006. Viewers watched an average of 100 minutes per month, including advertising and non-advertising video. In March, 42% of all internet users watched video on an entertainment site; 33% watched via a […]

Learn More June 13, 2006

Like It or Not, Your Newsletter Is Multi-media

An interesting article in Fortune asks: “So should a magazine like Time, Rolling Stone or Fortune still think of itself as in the magazine business if a growing portion of its readers are seeing the content it produces online? Or should it produce content of all types under its brand there? This kind of existential […]

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Online Transactions Habit Forming?

According to an (expensive!) annual study conducted for Shop.org by Forrester Research and cited here, online retail spending will top $200 billion in 2006, up 20% from last year. We think online shopping is great practice for online giving, as consumers become more and more comfortable with the practice, including providing their credit card info […]

Learn More June 8, 2006

Is Rising Number of Cell Phones Lowering Reliability of Polls?

A recent study by the Pew Research Center finds that cell-only Americans – an estimated 7%-9% of the general public – are significantly different in many ways from those reachable on a landline. They are younger, less affluent, less likely to be married or to own their home, and more liberal on many political questions. […]

Learn More June 7, 2006