Award Winning Blog

Donor Superstars Now Available

Our latest white paper on donor loyalty, Donor Superstars: Working with Your Missionaries, is now available. Based in part upon our DonorTrends survey research, Donor Superstars looks at two very special groups of donors — Recruiters and Loyalists. Recruiters are the donors who actively recommend your mission or cause to others. Loyalists are the donors […]

Learn More May 26, 2009

How Do You Measure Up?

Convio has just published an excellent report on online fundraising trends, together with their advice on how nonprofits can improve their online fundraising programs. This is a "must-read" document, for two reasons: 1) The report is full of stats from a broad range of nonprofits that you can use to benchmark your own online fundraising […]

Learn More May 22, 2009

700+ Women = $170,000

Awhile back, I posted on the 90 super-wealthy women who committed $174 million to causes and charities serving women and children. Here’s an example of women joining other women at the local level to support such causes. It’s equally important because it shows the impressive power of local giving circles … in other words, we […]

Learn More May 21, 2009

Jobs For Change

Danny Moldovan, Director of Jobs for Change, asked for our help in promoting this effort to provide a hub for those seeking a career in the "change" sector. Here’s how he describes the initiative: "We’re launching a site called Jobs for Change, a career service and marketplace for social change jobs that we’ve created in […]

Learn More May 20, 2009

The Future Of Social Networks

Joe Keenan of e-Marketing & Commerce muses here on the future evolution of social networks, relying on the prognostications of Forrester Research. He notes that 42% of social netters maintain profiles on two or more social sites, and points to applications that will make identity "portability" a reality soon. From that point, says Keenan/Forrester, we’re […]

Learn More May 19, 2009

How Angry Are You?!

Here’s an interesting column from Stuart Elliott of the NY Times regarding anger as a motivator in commercial advertising. It seems that commercial marketers are traditionally quite skittish about tapping into the palpable anger people feel about the economy. But the times might be a-changin. Says Elliott, talking about the "mad men" of Madison Avenue: […]

Learn More May 18, 2009