Award Winning Blog

Online Videos To Amuse And Inspire

We’ve had enough heavy stuff on The Agitator for this week, here is an item for fun. But it still has a purpose … encouraging creative use of online video. These are the top five online video adverts for the past week, as reported by Ad Age Digital: 1. T-Mobile — T-Mobile Dance 2. Samsung […]

Learn More April 24, 2009

Online Loyalty Building

There’s probably no one out there who is not a "member" of some sort of loyalty program sponsored by a commercial merchant. From airline miles to stickers recording return visits to your local coffee shop, everyone seems to have some sort of program to encourage repeat business. Here are some examples from Whitney Hutchinson at […]

Learn More April 23, 2009

Online Advocacy – Case Study

Much has been written about candidate use of online tools in the 2008 election. But here’s one of the best pieces I’ve seen regarding sophisticated use of the internet for issue campaigning. The focus was California’s Proposition 8, which sought to ban same-sex marriages in the state. Whatever your position on the issue, the online […]

Learn More April 22, 2009

Are You Getting Ready?

In a recent blog post, marketing maven Seth Godin predicted that 90% of sales will come from word of mouth or digital promotion by 2011. He asked: "How do you change what you’re doing today to be ready for that?" Think about it … can you imagine that 90% of your "sales" — i.e. donations, […]

Learn More April 21, 2009

Latest Stats On Social Nets

There’s lots of fresh data floating around on usage of social nets. This summary from comScore indicates that MySpace, with 70 million visitors in February, is still the #1 site for online US adults, but Facebook at 57 million is growing fastest (77% in past 12 months, compared to MySpace’s 3%) and at that rate […]

Learn More April 20, 2009

Election 2008 And The Internet

Here from Pew Research is — for my money — the definitive report on the role of the internet in last year’s election. Below are some topline findings from Pew’s report, but you should treat this as "must read" if you are serious about engaging folks online around issues and causes. Some 74% of internet […]

Learn More April 17, 2009