Award Winning Blog - Agitator

Taking Donor Loyalty Seriously

Earlier this month we noted a blog post by marketer Seth Godin on loyalty. Here’s some customer and donor loyalty experience from Agitator reader Andrew Kramer that I didn’t want to see under-appreciated in Comment limbo … “I recently switched electricity providers from an all wind provider with a great brand (one that made me […]

Learn More September 21, 2010

Crowd Accelerated Innovation

Chris Anderson, father of the “long tail” theorem regarding the web’s impact, has come up with another theorem — “Crowd accelerated innovation.” Here’s how Seth Godin summarizes it in a recent post: “Online video radically changes the reach and speed of the improvement cycle. Things like dance, snowboarding and TED talks keep getting better, and […]

Learn More September 20, 2010

Massive Incrementalism

Now, more than ever, our world cries out for “game changing” innovations and solutions. Big breakthroughs. For fundraisers, the term “game changing” means some big, bold innovation that can carry us into the Promised Land of Greater Response and Larger Gifts. For nonprofits and their donors, the term “game changing” should mean harnessing the vast […]

Learn More September 17, 2010

Yesterday’s News

Where did you get your news yesterday, and how much time did you spend getting it? According to the latest survey from the Pew Research Center (the best source for such stuff, IMHO), if you’re an average American you spent 70 minutes gathering your news, allocated as follows: Newspapers (specifically, the printed variety) continue to […]

Learn More September 16, 2010

Going For The Gold

No question about it: “Thank You” are the two most important – and probably the most ignored – words in fundraising. Over the years, like some well-meaning mother imploring her 9 year-old to “write that thank-you note to Aunt Grace” The Agitator has probably been a bit too in loco parentis on the subject. But […]

Learn More September 15, 2010

I “Like” You

Here from eMarketer is a fascinating discussion of what actually motivates individuals to “like” a brand in social nets like Facebook. #1 for consumer brands, not surprisingly, is an interest in getting information about “deals.” But the #2 driver is simply self-expression … people simply want to express their support of a company or brand […]

Learn More September 14, 2010