Award Winning Blog - Agitator

Holiday Online Giving Will Top $4 Billion

Based on research conducted for them by Forrester Research, Convio estimates that online giving to nonprofits in the US will top $4 billion this holiday season (Nov 1-Dec 31 — up from $3.1 billion in 2008). The Convio study is full of other tidbits on how donors are using internet-based tools and resources to assist […]

Learn More December 7, 2009

No More Impulse Giving?

I read an article that proffered various "new marketing realities" that marketers need to consider coming out of the recession (if and when!). Among the observations: "Customers are no longer buying on impulse. They don’t have the access to credit they used to have, and they’re hoarding their limited resources. Bottom line: They’re spending less." […]

Learn More December 4, 2009

Terrific Email Fundraising Tips

I was going through some "saved" stuff and realized I hadn’t yet called your attention to this terrific compilation of email fundraising tips and resources from Joanne Fritz, nonprofit "guide" at About.com. Lots of good material here. And as Joanne says, email is not dead! But go ahead, Twitter this post if you must. Joanne, […]

Learn More December 3, 2009

Not Until Your Mail Planning Is Done

Here is a terrific article from Beth Kanter on trends she sees taking shape in the nonprofit social media world. Now, I do not want you to read her article until AFTER you are sure you’ve crossed all the "t’s" and dotted all the "i’s" on your year-end direct mail, email, and telemarketing appeals … […]

Learn More December 2, 2009

Watch The Money

In a post called Watch the money, marketing maven Seth Godin asserts: "If you work for a non-profit and you don’t give money to charity, what exactly are you doing in this job? I’ve met some incredibly generous people in the charitable world, but I can also report that a huge number of people—even on […]

Learn More December 1, 2009

Presenting A Passionate Fundraising Case

Here, from The FLA Group, is a superb paper on how to craft your fundraising case. I wish (for the sake of US readers) I had seen it before the Thanksgiving holiday. I would have insisted that you take it home and memorize it over your "off" days. The basic principles presented in Building a […]

Learn More November 30, 2009